AFTA UPDATE

From Dean Long, CEO

SEVERAL months ago, we announced the save the date of 14 Oct for the return of the NTIA.

We have been working hard to redesign the event to provide an evening that recognises what we have been through, who we are today and where we are heading in the year ahead.

We have now conducted over 70 consultations with members, sponsors and media partners to design an event that will be fun, entertaining and memorable.

As the NTIAs are the marquee awards, we have been encouraged by the strong interest and commitment to make sure the NTIAs are refreshed and modernised for our Sector.

Over the coming weeks, we will be announcing the new elements for the event, with the central change being the awards themselves and the nomination process.

We have reduced the total number of awards by 30%, meaning there will be some incredible opportunities to reconnect and for our new partners to entertain the 1,200 people we expect to attend.

We have simplified the award categories and introduced new ones, including two new awards based on sustainability.

On the nomination process, it will be simplified and video submissions will be accepted for the majority of categories.

In the last two years, we have all become used to virtual meetings.

We want to open up the award submission process to include this new creative format.

Five minute videos will be accepted, removing the need for time-consuming written submissions and will provide businesses and individuals the opportunity to showcase their inner Baz Luhrmann.

The 2022 NTIAs will top off a year of recovery and I can’t wait to share more details including the opening of nominations which will happen shortly!

So now is the time for you to start thinking, who do you want to nominate? Who has been an amazing team member, supplier, agency or tour operator that is worthy of winning an NTIA in 2022?