JB on track for big year

JOURNEY Beyond (JB) guests are returning to the company’s Rail Expeditions product “enthusiastically,” according to the division’s Executive General Manager, David Donald.

Rail Expeditions is seeing significant demand across all of its products, crucially from both new guests and those whose journeys were disrupted during border closures, who are now looking to rebook, Donald told Travel Daily’s sister masthead, the new-look travelBulletin.

Commenting on the revival of the rail industry, Donald said that key to the division’s success, which now includes a wider demographic of customers, was the company’s continued operation around state border closures and restrictions, whenever it was possible.

“We also ran a one-day, limitededition experience called Taste of The Ghan that took guests from Adelaide on an epicurean adventure to the Clare Valley and gave them a taster of our multiday journeys,” he explained.

“Since then, we’ve seen our audience stretch to include younger guests and more multi-generational families, who perhaps would have travelled overseas prior and are now choosing adventures closer to home,” he added.

Donald also noted that among Rail Expeditions’ continually evolving product, the division has recently introduced a new rail and sail package, partnering with Ponant to create extended adventures through the centre of Australia and into the popular Kimberley region.

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