Globus drops Monograms

THE Globus Family of Brands has confirmed plans to “sunset” its longstanding Monograms independent travel brand, with the offering to be replaced by a new Independence by Globus program.

The company’s Chief Marketing Officer, Steve Born, said “while the name Monograms is going away, many of the itineraries are not,” with Independence by Globus promising “the expert planning that comes with group travel - without the group”.

The change will see Globus offer new ‘Independent City Stays in Europe, South America and Asia, as well as ‘Independent Tours’ in a range of destinations including Australia and New Zealand.

Monograms will be phased out from 01 Jan 2023, and clients with existing bookings are being offered the option of rebooking under any Globus brand.

Most current reservations will line up with one of the new Independence by Globus options, the company said.

Born said Independence by Globus offered the freedom to “enjoy the many benefits of touring, untethered and unscheduled”.

The new offering features handpicked accommodation with daily breakfast, optional excursions, transportation between cities and the services of local experts.

“For travellers who love Globus but want to venture further, enjoying the world their way, without the group, Independence by Globus ensures our guests enjoy ‘I’ time on vacation,” Born enthused.

MEANWHILE Globus CEO Scott Nisbet has also confirmed the sale of the company’s headquarters in Denver, USA after more than 30 years.

Nisbet told the Denver Business Journal that the pandemic had created a new way of working.

“People suddenly had to go home and work from home back in Mar of 2020, and we proved that it can work,” he said.

The company is on the hunt for new Denver premises, about a third of the size of its current building, to support the new hybrid working model.