Travel Daily

AFTA UPDATE

- from Dean Long, CEO

Last week (and as reported in Travel Daily yesterday), the Australian Federation of Travel Agents (AFTA) released its Annual Report in a new format featuring a range of key insights about our performanc­e and member profiles.

While last year does seem a long time ago in light of the current pace of recovery, the lack of clarity of a border reopening strategy and no demand meant we still needed government support.

As we detailed in the report, no other sector has been able to match the combined efforts of AFTA and our members during the COVID-19 pandemic.

Even at our lowest, we have banded together to unlock financial support and concession­s from the government which primarily supported independen­t small and medium-sized businesses.

No one entity can claim all of the success, but AFTA is incredibly proud to have led this engagement.

AFTA prepared the detailed cost analysis which Treasury could approve and our member activation­s and working across the travel and tourism industry sealed the deal.

Since becoming AFTA CEO in Oct last year, the body’s success has been based on the ability to collaborat­e, consult and act.

It has been about working together to harness all the experience and enthusiasm available to deliver results for all.

The ability to operate in this fashion is also based on the continued support of the broad church that makes up AFTA.

ATAS accredited membership includes our 166 tour operators and wholesaler­s comprising 14% of the total, along with 842 retail travel agents (71% of the total), 83 corporate travel agencies/ TMCs (7%), 59 mobile agents (5%) and 35 online travel agencies (3%).

This allows AFTA to speak on behalf of the whole sector when in Canberra and other jurisdicti­ons and deliver the government action we require.

Lastly, tomorrow AFTA, in conjunctio­n with the Federal Department of Agricultur­e, Fisheries & Forestry, are hosting a webinar on what we need to keep the border with Bali open.

The webinar will be held on Wed 03 Aug at 2pm (AEST).

No prior registrati­on is required, just add THIS LINK in your diary to attend.

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