WA always dreaming big

Tourism Western Australia on Wed night held its brand launch event for the eastern states, with the industry celebrating the region’s global-scale return to the world of travel.

The event was hosted in Sydney by two of WA’s most well-loved “Perth-onalities”, Tourism Western Australia Managing Director Carolyn Turnbull and stand-up comedian Joel Creasey.

Held at Beta Events, the ‘Walking on a Dream’ brand

( TD 06 Sep) aims to build consumer awareness of Western Australia as an “otherworldly, dreamlike and wondrous” holiday destination.

Turnbull said the brand invites potential visitors to come and visit Western Australia to explore the state’s awe-inspiring attributes which make the state a “wondrous, dreamlike place”.

“‘Walking on a Dream’ seeks to unite people to conserve culture, community and environment, and this ethos underpins everything that we’re trying to achieve and strive toward at Tourism WA.

“I firmly believe, and I say this with great sense of confidence and pride, I think that our brand campaigns truly achieve this,” she enthused.

Turnbull said ‘Walking on a Dream’ has been designed as Tourism Western Australia’s “forever brand”, with the hope it will have a lasting appeal and continue to draw visitors to the state long after its launch.

“‘Walking on a Dream’’ is an emotive and unique global brand that represents a significant milestone for Western Australia, and will showcase our state as a world-class business and tourism destination,” she said.

“It will make our state not only shine, but it will elevate Western Australia in a highly competitive global marketplace.

“It captures our belief that Western Australia is for travellers seeking those unforgettable destinations, and unforgettable experiences that are so unique it blurs the line between reality and a dream,” she added.

Pictured centre is Turnbull with Tourism Australia Managing Director Phillipa Harrison and Tourism Western Australia Executive Director Marketing Melissa Forbes.