Explore to match status

EXPLORE Worldwide will launch its “loyalty switch” program in Australia, offering to match discounts offered to customers who have made multiple trips with a competitor, according to the company’s new Regional Director Ben Ittenson.

Having this week announced the opening of its new local office ( TD 09 Jan), Explore will directly target competitors by attempting to capture their customers with increasingly attractive discounts based on their loyalty level with another brand.

Travellers who have booked two or three trips with a competitor can book an Explore trip with a 5% discount, those who have booked four to eight trips will receive a 7% discount, and those who have booked nine or more will receive a 10% discount.

The program is even available for former clients of rival small group adventure travel companies which are no longer trading.

The program first launched in the United Kingdom last year, and is now being pushed in Australia, following Explore’s local launch.

“We hope to encourage adventure travellers to switch to Explore without losing their loyalty benefits held with other companies,” Ittensohn told TD.

“We know that other companies have downgraded their loyalty programs, or maybe even scrapped them altogether, and, others might have gone out of business.

“We’re confident travellers will love Explore, and we want to honour their loyalty that they might have with our competitors,” he said.

More info about Loyalty Switch is now live on the new local Explore website at exploreworldwide.com.au.