Cathay launches its own parfum

To remind Australians about their holiday in Hong Kong, Cathay Pacific has created Parfums de Voyage – a scientifically crafted perfume designed to ignite passengers’ memories long after visiting Hong Kong. The fragrance has been designed in collaboration with a renowned perfume expert, Samantha Taylor, of The Powder Room. New research, commissioned by the airline, reveals that two-thirds of Australians (65 per cent) wish they could do more than take photos (the research showed that most Aussie travellers take 33 pictures a day on average) to remember their holidays. Smell is one of the great ways to bring back memories and is faster and stronger than our other senses. As a result, the airline developed Parfums de Voyage, a fragrance that is virtually Hong

Kong in a bottle. It is suitable for both men and women and is available to purchase on select Cathay flights in October, 2017. cathaypacific.com.au