THE SO­CIAL KITCHEN

VOGUE Living Australia - - Advertising Feature -

THIS YEAR MARKED FISHER & PAYKEL’S DE­BUT AT EUROCUCINA, THE BI­EN­NIAL KITCHEN SHOW­CASE AT MI­LAN DE­SIGN WEEK. ITS IN­STAL­LA­TION BROUGHT TO­GETHER FOOD AND DE­SIGN WITH A UNIQUELY NEW ZEALAND AP­PROACH.

FISHER & PAYKEL’S pi­o­neer­ing de­sign her­itage and cul­ture of cu­rios­ity chal­lenges con­ven­tional think­ing about ap­pli­ances, al­low­ing it to cre­ate prod­ucts tai­lored to hu­man needs. This year the com­pany vis­ited EuroCucina for the first time, bring­ing to life the ex­pe­ri­en­tial con­cept of The So­cial Kitchen™, which is de­signed to in­spire peo­ple to re­think the way they live in and around their kitchens.

The in­stal­la­tion of­fered de­sign work­shops and tast­ing sta­tions with in­no­va­tive New Zealand cui­sine, along­side the op­por­tu­nity for vis­i­tors to see a beau­ti­fully cu­rated range of its sleek, built-in premium kitchen prod­ucts first hand.

Fisher & Paykel’s pi­o­neer­ing ap­proach to in­no­va­tive tech­nol­ogy in­cludes world firsts such as the DishDrawer™ Dish­washer, which fea­tures a new knock-to-pause func­tion on in­te­grated mod­els. At EuroCucina, Fisher & Paykel con­tin­ued to push the bound­aries of kitchen ap­pli­ance de­sign by de­but­ing its new­est and most ex­cit­ing prod­ucts. High­lights for 2018 are the In­te­grated Col­umn Re­frig­er­a­tors and Freez­ers with Vari­able Tem­per­a­ture Zone tech­nol­ogy that al­lows sep­a­rate tem­per­a­ture zones to be ad­justed to best store dif­fer­ent types of food.

The sleek new In­te­grated Range Hood also proved pop­u­lar, as did prod­ucts in the new Com­pan­ion range . The range, in­clud­ing a steam oven, a warm­ing drawer, a mi­crowave, a 13-func­tion cof­fee maker and a self-clean­ing oven, al­lows cus­tomers to mix-and-match from a co­or­di­nated set of Fisher & Paykel’s fam­ily of ap­pli­ances.

THE DE­SIGN TEAM Cen­tral to the work of the Fisher & Paykel de­sign team — pic­tured above on lo­ca­tion at The So­cial Kitchen™, the brand’s in­stal­la­tion in Mi­lan— is cre­at­ing ap­pli­ances that work with peo­ple. “Our de­sign phi­los­o­phy is based on con­tin­u­ous in­no­va­tion,” says Mark El­more, gen­eral man­ager of de­sign. “We de­velop flex­i­ble ap­pli­ances that can be dis­trib­uted through­out your kitchen and in­di­vid­u­ally tai­lored to suit dif­fer­ent needs and con­tem­po­rary life­styles, whether you live in a premium apart­ment in Mi­lan or a fam­ily home in Mel­bourne.”

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