THE SOCIAL KITCHEN

THIS YEAR MARKED FISHER & PAYKEL’S DEBUT AT EUROCUCINA, THE BIENNIAL KITCHEN SHOWCASE AT MILAN DESIGN WEEK. ITS INSTALLATION BROUGHT TOGETHER FOOD AND DESIGN WITH A UNIQUELY NEW ZEALAND APPROACH.

FISHER & PAYKEL’S pioneering design heritage and culture of curiosity challenges conventional thinking about appliances, allowing it to create products tailored to human needs. This year the company visited EuroCucina for the first time, bringing to life the experiential concept of The Social Kitchen™, which is designed to inspire people to rethink the way they live in and around their kitchens.

The installation offered design workshops and tasting stations with innovative New Zealand cuisine, alongside the opportunity for visitors to see a beautifully curated range of its sleek, built-in premium kitchen products first hand.

Fisher & Paykel’s pioneering approach to innovative technology includes world firsts such as the DishDrawer™ Dishwasher, which features a new knock-to-pause function on integrated models. At EuroCucina, Fisher & Paykel continued to push the boundaries of kitchen appliance design by debuting its newest and most exciting products. Highlights for 2018 are the Integrated Column Refrigerators and Freezers with Variable Temperature Zone technology that allows separate temperature zones to be adjusted to best store different types of food.

The sleek new Integrated Range Hood also proved popular, as did products in the new Companion range . The range, including a steam oven, a warming drawer, a microwave, a 13-function coffee maker and a self-cleaning oven, allows customers to mix-and-match from a coordinated set of Fisher & Paykel’s family of appliances.

THE DESIGN TEAM Central to the work of the Fisher & Paykel design team — pictured above on location at The Social Kitchen™, the brand’s installation in Milan— is creating appliances that work with people. “Our design philosophy is based on continuous innovation,” says Mark Elmore, general manager of design. “We develop flexible appliances that can be distributed throughout your kitchen and individually tailored to suit different needs and contemporary lifestyles, whether you live in a premium apartment in Milan or a family home in Melbourne.”