WHAT’S NEXT? 21ST—CEN­TURY KITCHENS

VOGUE Living Australia - - Advertising Feature -

MARK EL­MORE, GEN­ERAL MAN­AGER OF DE­SIGN AT FISHER & PAYKEL AP­PLI­ANCES, HAS DRIVEN DE­SIGN-LED THINK­ING ACROSS THE COM­PANY. SPECIF­I­CALLY, HE HAS A KEEN IN­TER­EST IN THE PHYS­I­CAL AND AR­CHI­TEC­TURAL EVO­LU­TION OF KITCHENS, AND THE AC­COM­PA­NY­ING SO­CIAL AND PSY­CHO­LOG­I­CAL IM­PACTS. OVER HIS YEARS AT THE COM­PANY, MARK HAS CHAM­PI­ONED ITS DE­VEL­OP­MENT AS A GLOB­ALLY FO­CUSED, PREMIUM BRAND. IN 2011 HE WAS PRE­SENTED WITH NEW ZEALAND’S MOST PRES­TI­GIOUS DE­SIGN AWARD, THE JOHN BRITTEN BLACK PIN.

KITCHENS ARE EVOLV­ING. MARK EL­MORE, GEN­ERAL MAN­AGER OF DE­SIGN FOR FISHER & PAYKEL, RE­VEALS THE VERY LAT­EST EMERG­ING TRENDS AND TECH­NOL­OGY.

THE KITCHEN IS NO LONGER JUST A PLACE WHERE FOOD IS PRE­PARED.

It’s also a place where food is shared. It’s be­come a meet­ing place for the fam­ily, a place to work and en­ter­tain.

WE’RE SEE­ING A RISE IN THE TREND FOR KITCHENS THAT SIT SEAM­LESSLY WITHIN THE HOME AS A WHOLE.

You can see this in the in­creased de­sire to con­ceal ap­pli­ances be­hind cab­i­netry with­out han­dles. On the other hand, de­sign­ers are also cre­at­ing be­spoke state­ment pieces, such as mono­lithic is­land benches that are crafted like con­sid­ered pieces of fur­ni­ture.

IN­TE­GRA­TION IS NOT A NEW THING, MORE A CON­TIN­UAL EVO­LU­TION.

At EuroCucina there were some great in­te­grated so­lu­tions, from screens that con­ceal to hid­den shelv­ing that tucks away but can be ex­tended for func­tional use.

THERE’S ALSO A MOOD FOR NOS­TAL­GIA.

More tra­di­tional forms and dusky colour pal­ettes in­fused with muted pas­tel pink are on the rise. We think it’s a re­sponse to too much min­i­mal­ism, and a re­bel­lion against harder ma­te­ri­als.

CON­SID­ER­A­TION TO EF­FI­CIENCY OF SPACE AND FUNC­TION­AL­ITY HAS GIVEN RISE TO PREMIUM COM­PACT KITCHENS.

These are spa­ces that are high on qual­ity in terms of ma­te­ri­als and craft­man­ship. It’s great to see small done in a premium way.

OVER­ALL THERE’S A LOT MORE AT­TEN­TION TO DE­TAIL, QUAL­ITY AND PRE­CI­SION.

It’s an area where Fisher & Paykel ex­cel. We like to think we’re a re­ally hu­man cen­tred de­sign brand and we hope peo­ple un­der­stand the value we’re bring­ing to the kitchen. We aim to make all our ap­pli­ances very func­tional but also el­e­gant with great ma­te­ri­al­ity and a strong sense of pur­pose — and beau­ti­fully de­signed as well.

AT FISHER & PAYKEL WE’VE BEEN VERY MUCH FO­CUSED ON THE EMO­TIVE CON­NEC­TION.

We pride our­selves on pro­vid­ing beau­ti­ful in­te­grated so­lu­tions that al­low you to adapt your kitchen to dif­fer­ent needs. If you’re busy dur­ing the week, you need speed and ef­fi­ciency but then in the same space, on the week­end, you want to re­lax and so­cialise. And that’s where our prod­ucts come in. They can re­spond and adapt to those needs.

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