DEAR READER

Welcome to this new season of denim. What can you expect? Great innovations, lots of news about sustainable advancements, circularity being the continued buzzword, craftsmanship with a focus on design, reuniting with your old contacts and hopefully making many new ones at the upcoming events – and yes, yet again, many comments on how difficult the year is. For all those who despair, I have news for you: One of our editorial team members highlighted to us that the denim jeans market is projected to reach a value of approximately 87.4 billion US dollars by 2027, a significant increase from 63.5 billion US dollars in 2020. If this is correct, then things are actually looking up. The past RTW fashion season indicates that denim is omnipresent. Brands like GUESS Jeans, HUGO BLUE, and G-Star are once again turning the denim wheel in a big way and will therefore inspire the end consumer. At the recent Fashion Weeks, the amount of denim in premium and high-end designer collections was noticeably high. So let’s embrace this glimmer of hope and celebrate it. The bottom line is that denim is a lifestyle industry and we need to show the end consumer how to wear it, live in it, and celebrate life with it.

This issue brings you new innovations, collections, and ideas, but is also a sounding board for the industry to test their hopes and ideas on how to improve communication, what is important to sell denim well at the moment, and other topics that move the people who shape the denim world. We hope you feel inspired and, if you have any ideas, questions, or feedback, you can always reach out to us directly. We are here to help build and strengthen this blue community.

If you cannot get enough of Denim – just like us – don’t forget to subscribe to our newsletter to keep you in the loop every month. We promise your mood will improve and it might just trigger your next big idea.

For now, we wish you excellent business and hope to see you in person at the upcoming shows.

Shamin Vogel Editor