MARKET UPDATE
AVANT TOI ‘DE GÊNES’ CAPSULE COLLECTION
For the A/W 24-25 main collection, Avant Toi reveals a captivating six-piece capsule that ingeniously blends knitwear with denim, a fabric deeply rooted in Genoa, mirroring the heritage of the Avant Toi brand itself. An exclusive preview was presented during the Genova Jeans event in October 2023 at the brand’s temporary storefront on Via del Campo. Highlighting the collection are pieces adorned with hand-painted patchwork featuring the brand's exclusive “Work of Art” coloration, available in two striking color variations: Blue and Ice. www.avant-toi.it
SKECHERS VEXX CAPSULE
“Using shoes as canvas enables all society brackets access to artworks,” states Vexx, the latest artist Skechers has collaborated with. The ‘Skechers x Vexx’ capsule, part of the brand’s ‘Artist Series,’ showcases the “Doodles” for which the artist is globally renowned and appreciated. Detailed, living characters are visible on shoes, fashion, and accessories for men and women. Skechers provided some of its bestsellers for Vexx, giving the artist liberty to create his visions without compromise. “The collaboration enables fans of the artist everywhere to step into his fantasies,” says Michael Greenberg, President of Skechers. skechers.com
U.S. POLO ASSN. NEW GLOBAL BRAND AMBASSADOR
U.S. Polo Assn. has announced His Highness Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur, India, as its new Global Brand Ambassador. A professional polo player, he has played for and captained the Indian National Team and has participated in many worldwide tournaments. The brand will also launch a capsule collection featuring elevated polo shirts, white sports pants, oxfords, and sporty accessories, inspired by Pacho’s spirit of sportsmanship and distinctive style that he displays on and off the field. With its rising popularity in India, U.S. Polo Assn. identifies the country as its fastest-growing market. uspoloassnglobal.com
10 CORSO COMO NEW CONCEPT
During Milan Fashion Week, the celebrated Milanese concept store, 10 Corso Como, revealed its first redesigned spaces: the Gallery and Project Room. This new venture embodies a flexible theater concept, designed to adapt its form and identity, serving as a dynamic platform for interaction across fashion, design, art, photography, cuisine, and urban nature. The revamped Gallery enhances the original ring structure with a double entrance. Meanwhile, the Project Room has been reimagined as a versatile, hybrid space, capable of accommodating a wide range of projects. 10corsocomo.com
SYKY BLENDING PHYSICAL AND DIGITAL FASHION
In its second season, SYKY unveiled works by the globally renowned designer KWK and the emerging talent Taskin Goec during London Fashion Week. KWK unveiled physical and digital versions of famous designs, previously crafted for stars like Beyoncé and Björk, and Taskin Goec has produced seven digital fashion pieces, and a physical and digital twin of his centerpiece design – a Bouquet Baseball Cap. The event, celebrated for blending physical and digital fashion, featured exclusive designs available on SYKY, marking a step towards a mixed-reality future in luxury fashion. syky.com
CHT BESO®RESPONSIBLE
The CHT Group provides a wide range of functionalities with its “Best Solution” concept, BeSo®EFFECTIVE, which ensures that textiles are equipped with high-performance properties. The range includes products designed to support sustainable textile manufacturing, aligned with the Cradle to Cradle Certified Product Standard, and suitable for almost all standards such as bluesign, GOTS, and ZDHC, amongst others. Part of this group is the BeSo®RESPONSIBLE product, designed to save both energy and water, and therefore streamline the textile dyeing process. cht.com