MARKET UPDATE
TOMMY HILFIGER CLASSIC AMERICAN COOL CELEBRATION
Starring supermodel and entrepreneur Kendall Jenner and five of her friends, Tommy Hilfiger’s new campaign celebrates the Classic American Cool style and the ultimate Spring lifestyle. The collection is about perfecting American icons, offering effortless essentials in red, white, and blue. Focusing on the brand’s preppy heritage, it seamlessly merges ease, optimism, and tailored elegance. Sporty in spirit, the polo transitions from shirt to polo dress, highlighting its versatility and function. Chinos, Oxford shirts, and the classic trench coat are reinvented with refreshed silhouettes and elevated fabrications. tommy.com
SATORISAN CHACRONA MODEL
With its Chacrona sneaker, inspired by an Amazonian leaf used by indigenous tribes for body-soul connection, Satorisan is on a mission to preserve the Amazonian jungle and support its communities through special initiatives like “Light for Humanity” and “Carapana.” The Chacrona model features unique stud designs and superior material quality for exceptional traction in any terrain and condition. The ergonomic, high-density EPR insole with natural cork and molded EVA midsole ensure great comfort. Crafted with minimal reinforcements or glue, Chacrona promises an experience analogous to walking on clouds. satorisan.com
L’AGENCE ‘INTO THE WOODS’
During New York Fashion Week, L’AGENCE took the fashion world on a mystical journey with its Autumn 2024 collection, ‘Into the Woods.’ Drawing inspiration from themes of fantasy and passion, the collection showcased an enchanting array of jewel-decorated blazers, meticulously tailored suits, tried-and-true jeans, and an enhanced outerwear lineup, blending a sentiment of familiarity with the anticipation of discovery. The fashion show attracted many celebrities like Brooke Shields, Nicky Hilton, and Olivia Palermo. Reflecting the elegance of Southern California with a touch of Parisian sophistication, L’AGENCE’s creations captivate with their sultry glamor. lagence.com
TRUE RELIGION SPRING 2024 CAMPAIGN
American rapper and Grammy nominee Saweetie features in True Religion’s Spring 2024 campaign, “Go There," showcasing the brand’s resurgent women’s collection across a variety of exotic sets. The collection, anchored by bold choices and unexpected pairings, draws inspiration from the challenge of creating the ultimate travel wardrobe. “We looked to our archives to marry our heritage with current trends, like the nod to Y2K with our wing tank and graphic baby tees, or the low-rise flare Joey with the cut-off waistband,” says Tina Blake, True Religion’s Senior Vice President, Women’s Design and Brand Image. truereligion.com
TECHTEXTIL & TEXPROCESS FORWARD-LOOKING
Techtextil and Texprocess showcase innovative solutions for automation, digitalization, AI, and sustainability throughout the textile value chain. With over 1,600 exhibitors from 50 countries, the fairs, running from April 23 to 26 in Frankfurt, highlight the innovation of technical textiles and textile manufacturing and processing technologies. Renowned companies such as Getzner, Groz-Beckert, Klopman International, and Schoeller Textil present their latest products. Exhibitors like Barudan Europe, Dürkopp Adler, Tajima Industries, Veit, and Vetron display the latest machinery, processes, and services for apparel production. The future of the industry is on display here. techtextil.messefrankfurt.com texprocess.messefrankfurt.com
BLUESIGN SUSTAINABLE STANDARD
Internationally recognized sustainability standard bluesign promotes the innovative solution REVECOL by ERCA. In collaboration with industry giants like Patagonia and YKK, REVECOL offers a tangible path to reducing the textile industry's environmental impact. The bluesign ACADEMY conducted a Product Carbon Footprint analysis on ERCA’s chemical products, REVECOL LV-TS and STD LAUGAL HLT. These products are comparable in terms of function and performance; however, REVECOL LV-TS incorporates 40% recycled feedstock, resulting in a 72% lower Global Warming Potential compared to STD LAUGAL HLT, which exclusively uses virgin feedstock. bluesign.com