Makeover for market

The option of a major renovation for a quick gain is a high-risk strategy

WHEN I started my real estate career, a makeover to sell was simply not in the marketing brief.

Yes, people renovated homes to sell for a profit, updating and decorating accordingly. I am sure a certain amount of clutter was cleared and a good oldfashioned spring clean undertaken.

But there were certainly no TV shows, experts or services all ready to advise you or do the work for you. You just worked it out for yourself.

As with many fashions and fads, it started small and was perceived as exclusive and desirable. In 2017, the home makeover to sell is commonplace. And in many locations it’s the norm.

So has the dress-to-sell advantage been lost or diluted? It’s not as simple as it once was. Now you really do have options and guidelines you should follow to avoid mistakes.

•The golden rule of selling: clean, tidy, clutter-free, lots of natural light, clean windows, tidy outside space and a pleasant smell should always apply, whatever state a dwelling is in. This is low cost and essential.

•Those of you owning or inheriting an older property that really needs a new kitchen and bathroom, be very careful. In most cases, a “renovator’s delight” should stay exactly that and go to market on that basis. The option of a major renovation for a quick gain is a high-risk strategy. Demand for lower priced homes to update can actually be higher than the updated home. Net profits could be higher selling as is.

•Know your own capabilities. If you are in the building/construction industry, or part of a practical family, have time and the ability to tackle a project efficiently and cost effectively, give it a go. With zero practical skills, no known trade contacts and no experience, forget it.

•Set an educated, sensible budget. Don’t get carried away or impose your personal tastes and research your market to see the standards expected.

•Use the experts, but be warned. A true interior designer is someone who should have studied for years, have years of both commercial and residential experience and have a portfolio of work – and happy clients.