Lo­gies a $40m bo­nanza

Gold Coast cer­e­mony per­fect way to beat win­ter in Mel­bourne

Weekend Gold Coast Bulletin - - NEWS - JACK HAR­BOUR AND SUZANNE SIMONOT

TOURISM in­sid­ers say the Queens­land Gov­ern­ment, backed heav­ily by The Star, se­cured The Lo­gies for the Gold Coast at a bar­gain price.

As flagged by the Bulletin, Queens­land Premier An­nasta­cia Palaszczuk yes­ter­day an­nounced TV's “night of nights” would be held on the Glit­ter Strip for the next four years, pump­ing an es­ti­mated $40 mil­lion into the city.

“We went in hard and put the best pos­si­ble deal on the ta­ble,” she said.

“This is go­ing to mean the eyes of Aus­tralia will be on the Gold Coast and this is a great place to ex­tend your stay and have a great hol­i­day.

“TEQ (Tourism and Events Queens­land) has a bud­get to op­er­ate from and the money’s all ac­counted for. We have to look at the tourism im­pact, flow-on im­pacts, what it means for Queens­land.”

Asked about the par­tic­u­lars of the deal, the Premier said the bid was “com­mer­cial in con­fi­dence”.

Tourism in­dus­try sources said it was un­likely the Gov­ern­ment con­trib­uted more than the $1 mil­lion a year the Vic­to­rian Gov­ern­ment pre­vi­ously tipped in to se­cure The Lo­gies for Mel­bourne.

An­other ma­jor events fig­ure said the deal was likely sweet­ened through the in­volve­ment of The Star – the of­fi­cial host for the event on the Gold Coast.

The Star En­ter­tain­ment Group man­ag­ing di­rec­tor Queens­land Ge­off Hogg said The Lo­gies would be hosted at a black-tie af­fair at The Star’s newly re­de­vel­oped in­te­grated re­sort from July.

“As a city, we aren’t afraid to think out­side the square and lever­age our unique lo­ca­tion and lifestyle,” he said.

Mr Hogg said the prop­erty’s new lux­ury suite ho­tel tower – due to open in time for the 2018 Com­mon­wealth Games – was likely to prove pop­u­lar with Lo­gies guests.

He said the tower’s rooftop restau­rant, bar and in­fin­ity pool would also pro­vide a per­fect lo­ca­tion for post Lo­gies cel­e­bra­tions.

The city’s lead­ers agree the event is cer­tain to have a positive im­pact on the Coast.

Fed­eral Tourism Min­is­ter Steve Ciobo said The Lo­gies would boost the city’s ap­peal as must-visit des­ti­na­tion.

“This is great news for the Gold Coast and will help the city con­tinue to build its na­tional pro­file,” he said.

“We’re a city that shines, so the Lo­gies have found a fit­ting home.”

Gold Coast Tourism CEO Martin Win­ter said the event would bring plenty to the city in the way of tourism dol­lars.

“Events like this are a good fit for the Gold Coast ... a unique way in sell­ing the great story we have,” he said.

Tourism and Ma­jor Events Min­is­ter Kate Jones said host­ing The Lo­gies of­fered “more than just a one night awards show”.

“Next year marks the 60th Lo­gies and it will be the first time they have been staged in Queens­land,” she said.

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