Theme parks’ dose of reality
AS theme parks look to retrofit rides with virtual reality capability, a Queensland rollercoaster academic claims they are embracing the very technology that could put them out of business.
Malcolm Burt, aka Dr Coaster, wrote his PhD on why rollercoasters exist, and has consulted for theme parks around the world.
He is working on a second PhD on what is needed to create the ultimate VR theme park and said rapid advancements in software and hardware may threaten the future of real amusement parks.
“VR can trick the brain into believing you are ‘present’ in an experience, and this is something being explored by all sorts of entertainment industries including sport,” he said.
“It’s a safe way to experience an adrenalin rush but I think there are some worrying potential consequences.
“For example, it won’t help the global obesity epidemic and theme parks are usually something you experience with family and friends.
“VR has the potential to isolate.”
On the Gold Coast, both major theme park companies have introduced virtual reality elements to existing thrill rides – including Dreamworld’s Mick Doohanretrofit SkyRider and Movie World’s Batman-themed Arkham Asylum.
Village Roadshow Theme Parks chief executive Clark Kirby, who oversees Sea World, Movie World and Australian Outback Spectacular, said while VR could enhance theme park rides they could never replace them.
“I would challenge anyone to ride our new DC Rivals HyperCoaster and tell me that they can get the same experience sitting in their living rooms,” he said.
“Last September, we launched VR onto the Arkham Asylum Coaster at Warner Bros. Movie World and it has been really well received.
“The addition of VR has transformed the ride into a 360-degree experience.
“Technology will always play a role in our industry but only to supplement our attractions, never to replace them.”