Weekend Gold Coast Bulletin

Marketing guru loves the brand

- JOHN HUGHES,

FIRST JOB — AND WHERE ARE YOU NOW?

My first position was with IBM as Mainframe Computer Operator. Now, general manager for internatio­nal sales and marketing with Mulpha Sanctuary Cove. I oversee sales and marketing for Sanctuary Cove as well as several other properties among Mulpha’s impressive stable of real estate across Australia and the Asia-Pacific, including Hayman Island in the Whitsunday­s and Leisure Farm in Malaysia.

The highlight for me is being associated with such an iconic brand that I am able to showcase internatio­nally, as well as being involved in all facets of Sanctuary Cove, from The Marine Village to the Sanctuary Cove Internatio­nal Boat Show, and guiding the developmen­t of the land and the sales and marketing of it.

BEST BUSINESS ADVICE YOU’VE RECEIVED?

Sell when you don’t have to, you will get a higher price.

WHAT YOU WISH YOU KNEW WHEN YOU FIRST STARTED OUT?

Stay in the one job. Don’t jump around from position to position.

YOUR GOLDEN RULE IN BUSINESS?

Be honest.

A LONG LUNCH — A WASTE OF TIME OR ESSENTIAL? EXPLAIN

Essential — It makes up for all the lunches you missed and worked through on busy days, and is often a source of generating business and new business relationsh­ips.

WHO IS ON YOUR BUSINESS MOBILE’S SPEED DIAL?

No one. I’m unsure how to set it up. If I did, it would be my wife.

WHAT SHOULD GOLD COAST PRIMARY STUDENTS BE STUDYING?

Mandarin.

BIGGEST FRUSTRATIO­N DOING BUSINESS ON THE GOLD COAST? AND HOW TO FIX IT?

Travel — air, sea, and road transporta­tion.

The Gold Coast Airport could do better to meet the demands of the number of domestic and internatio­nal visitors travelling to and from the airport.

Upgrades to the internatio­nal section of the airport to meet the growing demand of internatio­nal visitors — such as security scanning, staffing and immigratio­n is much-needed to bring us in line with internatio­nal standards.

The addition of the Cruise Ship Terminal to the Gold Coast would not only be beneficial to generating thousands of jobs, but injecting millions into the local economy through the influx of tourists.

Despite recent upgrades, the M1 is still struggling to meet the growing demands of both commuters and interstate travellers, which causes unnecessar­y congestion and accidents.

Our city is growing larger and larger every day as new residents wish to call the Gold Coast home.

This will continue into the future as Brisbane and the Gold Coast’s growth corridors extend further to the south and north. Our road networks need a more modernised and efficient infrastruc­ture system to avoid lengthy delays.

IF YOU HAD A $1 MILLION SPARE, WHAT INDUSTRY WOULD YOU BE INVESTING IN NOW? Chinese tourism in Australia.

 ?? Picture: RICHARD GOSLING ?? Mulpha Sanctuary Cove’s John Hughes enjoys showcasing an iconic brand.
Picture: RICHARD GOSLING Mulpha Sanctuary Cove’s John Hughes enjoys showcasing an iconic brand.
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