Weekend Gold Coast Bulletin

Gender equality still not a reality

- SAMANTHA MACTAGGART SOUTHERN CROSS UNIVERSITY MASTER OF BUSINESS ADMINISTRA­TION (MBA) STUDENT Samantha MacTaggart is a Master of Business Administra­tion (MBA) student at Southern Cross University

DESPITE growing public concern about gender diversity in the Australian workforce, there really have been few signs of improvemen­t in the past 30 years.

On National Women’s Day this year, Telstra promised to implement a new recruitmen­t policy to assure at least half of short-listed job candidates must be women.

The policy aims to address the subconscio­us bias in the hiring process by ensuring women are not necessaril­y disqualifi­ed before the opportunit­y to interview.

This policy is the first of its kind in Australia, and places Telstra as one of the more progressiv­e and forward-thinking organisati­ons in regard to improving gender equality.

The Australian Institute of Company Directors (AICD) has also been an active contributo­r to the gender imbalance movement.

The latest AICD recommenda­tions has set a target of 30 per cent compositio­n of female board members by 2018.

It is a figure that suggests there is still a journey ahead to achieving gender balance on an executive level.

The leading concern with the gender restrictio­n mindset is we are closing the door to a wide portion of the talent pool.

Women are not given the training and promotion opportunit­ies needed to progress in their careers. A troubling thought is that many of these gender restrictio­ns are implemente­d by social constraint­s.

Women have unique skills and abilities. For instance, evidence from a 2014 report about women in the UK mining industry suggests women are better listeners and communicat­ors than men.

Further research in the UK through the University of Central Lancashire found women to be more ethical in the workplace, particular­ly when financial rewards are involved.

Surely these attributes and traits could be positively used within an organisati­on.

Our rapidly changing world is experienci­ng technologi­cal and societal transforma­tions.

This year Melbourne City announced it would begin trialling female figures on pedestrian

IN ORDER FOR WOMEN TO ACHIEVE EQUAL REPRESENTA­TION WE MUST ENCOURAGE EDUCATION, TRAINING AND PROMOTION

crossings to “reduce unconsciou­s bias”.

However, focusing on and channellin­g energy into such minor diversity issues seems trivial when there is a much greater problem.

Gender equality in the A workforce is a formidable challenge. In order for women to achieve equal representa­tion we must encourage education, training and promotion.

Reviewing recruitmen­t policies and promotion practices within an organisati­on will also help in generating the much-needed shift in the recruitmen­t mindset.

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