Firm changing the face of Asia
GOLD Coast skincare and beauty products supplier MooGoo is making inroads into the South Korean market.
Yongin-based biopharmaceutical company Green Cross has placed an order worth $100,000.
MooGoo founder Craig Jones said international interest in his range, which has grown to more than 40 products as well as three spin-off brands, has significantly increased in recent months.
“We often have inquiries about our products from the Asian region, but this first order from South Korea’s Green Cross is important and I hope it will encourage other international companies dealing in consumer healthcare to place similar orders,” he said.
“South Korean consumers are traditionally strongly image-conscious, and given the ageing population, consumers are keen to invest in skincare.
“This is particularly clear to me as a major part of the order is for our natural anti-ageing face cream.”
The cosmetic industry in South Korea is currently one of the fastest-growing markets for beauty and personal care, with the market estimated at US$12 billion in retail sales in 2016.
Mr Jones, a former RAAF fighter pilot moved MooGoo from Perth to the Gold Coast in 2010.
Mr Jones established the company five years earlier after developing a product, originally intended for use on cracked cow udders, to treat his mother’s psoriasis.
MooGoo’s strongest export markets are the UK, Ireland, and Malaysia.