Beat­tie banks on Dundee

For­mer premier says film mes­sage still ef­fec­tive

Weekend Gold Coast Bulletin - - NEWS - AN­DREW POTTS an­

COM­MON­WEALTH Games boss and for­mer premier Peter Beat­tie has thrown his weight be­hind the push to re­vive the Croc­o­dile Dundee fran­chise, say­ing it is Aus­tralia’s best cul­tural am­bas­sador to the world.

Mr Beat­tie, who also served as the state’s trade com­mis­sioner to the US, said the iconic 1980s film se­ries star­ring Paul Ho­gan had suc­ceeded far be- yond tourism mar­ket­ing cam­paigns in the fol­low­ing decades.

The push to bring back Mick Dundee was sparked this week with the re­lease of an al­ls­tar trailer that aired dur­ing the Su­per­bowl as an ad­ver­tise­ment for Tourism Aus­tralia, which reached more than 103 mil­lion peo­ple in the US alone who tuned in for the Amer­i­can foot­ball.

The spoof, fea­tur­ing ev­ery­one from Ho­gan to cur­rent stars Mar­got Rob­bie, Hugh Jack­man and Chris Hemsworth, was warmly re­ceived by US au­di­ences.

Mr Beat­tie said the time was right to re­vive the con­cept.

“I spent a lot of time in the US af­ter re­tir­ing as premier and the thing peo­ple re­mem­bered about Aus­tralia as I trav­elled was Croc­o­dile Dundee. The hard thing with mes­sages to­day is find­ing some­thing which cuts through and af­ter all these years, the thing ev­ery­one re­mem­bers is Croc­o­dile Dundee and shrimp on the bar­bie, which shows it is just as rel­e­vant as it was back then.

“If there was to be another movie it would be in the na­tional in­ter­est be­cause it sells us in a way which frankly will cut through and get to peo­ple.”

The Croc­o­dile Dundee fran­chise be­gan with the first film in 1986, which be­came one of the big­gest hits of the decade.

It was fol­lowed two years later by Croc­o­dile Dundee II and con­cluded with Croc­o­dile Dundee in Los An­ge­les in 2001.

The cam­paign to re­vive the film se­ries has al­ready gained plenty of high-level sup­port, in­clud­ing Premier An­nasta­cia Palaszczuk, who has backed it, as have some of the ac­tors who starred in the spoof trailer such as Thor star Chris Hemsworth.

The pub­lic cam­paign is sign­ing up celebrity and gov­ern­ment sup­port­ers for the project, say­ing it will pro­vide an eco­nomic boost for the tourism and en­ter­tain­ment in­dus­tries.

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