Pacific Fair retail centre hosts interactive store for BMW and Mini models

PACIFIC Fair is hosting a new interactive store to touch, feel and drive the BMW and Mini range.

What started as an idea to combat the increased traffic expected during the Commonwealth Games has developed into an opportunity for local prestige car dealer Gold Coast BMW and Mini Garage.

Dealer principal Kathleen Broadway said that unlike previous stores, the Pacific Fair store would be a replica of the dealership experience with a range of BMW and Mini models as well as lifestyle products and accessories on sale.

And to celebrate the opening, Gold Coast BMW has partnered with Event Cinemas to offer a double pass invitation to see the new Steven Spielberg movie Ready

Player One, a science fiction action adventure based on Ernest Cline’s bestseller of the same name, to anyone who test drives from Pacific Fair.

Ms Broadway said customer service was key, especially during exciting times like the Commonwealth Games when access might become limited.

“With customers being concerned about moving around during that busy period, we developed the concept behind the new store to bring the dealership to the heart of the Games,” she said.

In addition to seeing and interacting with cars on display, the new Gold Coast BMW store offers test drives from the Pacific Fair valet parking area.

With the Gold Coast BMW store now open, test drives are available in the first-ever BMW X2 and other models seven days per week from the Broadbeach-based shopping centre.