Har­ness new tech­nol­ogy for in­sight into clients

Weekend Gold Coast Bulletin - - BUSINESS - DIAN TJONDRONEGORO SOUTH­ERN CROSS UNI­VER­SITY DIAN TJONDRONEGORO IS A PRO­FES­SOR OF IT AT SOUTH­ERN CROSS UNI­VER­SITY

MO­BILE and wear­able sen­sors for mon­i­tor­ing phys­i­o­log­i­cal sig­nals, such as heart rate and gal­vanic skin re­sponse, are be­com­ing more af­ford­able and read­ily ac­ces­si­ble for gen­eral pop­u­la­tion.

I have been in­volved in re­cent re­search stud­ies which an­a­lysed data col­lected from real-life (non-lab­o­ra­tory) con­texts and en­vi­ron­ments and shown that mo­bile sen­sors are ca­pa­ble of mon­i­tor­ing phys­i­cal ac­tiv­ity and iden­ti­fy­ing pat­terns from brain sig­nals to dis­cover cur­rent emo­tion, cog­ni­tive load, and per­ceived stress.

These find­ings rec­om­mend that mo­bile de­vices are re­li­able enough to be used for fu­ture ap­pli­ca­tions, which can start adopt­ing these de­vices for study­ing ac­tiv­i­ties of hu­mans in their con­texts.

For ex­am­ple, in health, we can in­ves­ti­gate which out­door and in­door phys­i­cal ac­tiv­i­ties can help im­prove an in­di­vid­ual’s pos­i­tive emo­tions and mental alert­ness.

In com­merce and tourism, we can study whether cer­tain ad­ver­tis­ing con­tent and chan­nels can at­tract the in­tended au­di­ences and make them more in­clined to be ex­cited about the prod­ucts or ser­vices of­fered.

In ed­u­ca­tion, we can mon­i­tor which par­tic­u­lar con­tent and de­liv­ery style can best im­prove learn­ers’ ex­pe­ri­ence. Such stud­ies will have a pro­found im­pact on cur­rent busi­nesses that rely on the use of big data for cus­tomer in­sight.

Vir­tual re­al­ity and aug­mented re­al­ity de­vices en­able holo­graphic vi­su­al­i­sa­tions and im­mer­sive user in­ter­faces for bet­ter ex­pe­ri­ence and more in­tu­itive in­ter­ac­tiv­ity with big data. Imag­ine if doc­tors and nurses were able to look at a sum­mary of a pa­tient’s phys­i­o­log­i­cal data and med­i­cal im­ages be­ing mapped and over­laid on top of the ac­tual body parts; they would be able to make bet­ter de­ci­sions and a more ac­cu­rate di­ag­no­sis.

To­gether with mo­bile wear­able sen­sors, vir­tual- and aug­mented-re­al­ity de­vices will help fu­ture busi­nesses to trans­form how in­for­ma­tion is col­lected, an­a­lysed, and used for mak­ing de­ci­sions and in­ter­act with their cus­tomers.

The next gen­er­a­tion of IT pro­fes­sion­als and dig­i­tal busi­ness spe­cial­ists need to har­ness the lat­est tech­nolo­gies for dig­i­tal trans­for­ma­tions. At South­ern Cross Uni­ver­sity, our Dig­i­tal En­ter­prise Lab is equipped with some of the lat­est mo­bile wear­able sen­sors and vir­tual/aug­mented re­al­ity de­vices, and we have the cross­dis­ci­plinary ex­per­tise for analysing the data, recog­nis­ing pat­terns, and de­tect­ing events like when a per­son is stressed or up­set, us­ing cut­ting-edge ma­chine learn­ing tech­niques.

As part of Gold Coast Small Busi­ness Week and the IT Forum Gold Coast, South­ern Cross Uni­ver­sity will host a Dig­i­tal En­ter­prise Lab Show­case for the pub­lic on May 16, show­cas­ing new tech­nolo­gies, cur­rent in­no­va­tive projects and op­por­tu­ni­ties for col­lab­o­ra­tion with Gold Coast busi­nesses. For more in­for­ma­tion, visit www.it­fo­rum­gold­coast.com.au/events.

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