Strong ICT key driver of ‘pivot’

MERCURY IT has used the past three months of the COVID-19 pandemic to look at how we operate as a business and identify areas we need to “pivot” to as part of our growth strategy.

Pivoting is providing a lifeline for SME owners as they plan for the next six months and the ending of the JobKeeper program. For us our key learning over the past two months is the importance of a robust ICT infrastructure.

This is only the beginning as we’ve condensed years of cultural change in terms of the usage of technology into a two-month window.

We are using this time to transition our own business into becoming more data-driven using BI (business intelligence applications) and investing in new software to support our ongoing growth. Our aim is to create a datadriven culture with business intelligence enabling our team to make confident decisions using actual analytics to create opportunities for the business, identify efficiencies and pinpoint underperforming areas.

We are working with customers on digital transformation plans as this lies at the heart of most efforts to pivot.

Our job is to enable them to use the power of digital and help them invest in the right ICT infrastructure, as it is one of the most critical elements for any business seeking to pivot. Critically, they must focus on matching the desired business outcomes with the right technology tools to ensure success.

Our message is that digital transformation is here, it’s happening and you as a business owner or leader need to ensure that you are across what it means for you.

Digital transformation is not social media, websites, apps, customer relationship management systems or other programs. Rather it’s the pragmatic implementation of technology that enables you to be faster and do better.