Goo-d times for skin moo-ver and shaker
HOMEGROWN skincare company MooGoo built its success on creams used to treat eczema and psoriasis.
The company has become a major export success story with its products spreading throughout the UK, New Zealand, South Korea and China markets.
However, a new range of anti-ageing products, including a serum with a plant-based alternative to retinol is changing the face of the company.
The Bakuchiol Natural Retinol Substitute Active Serum has become the company’s number one seller since it was launched in July with
one unit sold every two minutes.
Bakuchiol is a natural alternative to retinol claimed to have the same effect on skin without the irritation.
Derived from the babchi herb, it is said to stimulate collagen production to reduce visible signs of ageing such as lines and wrinkles. MooGoo CEO Melody Livingstone said it had become the company’s fastest-selling new product to have been launched since the company was founded in 2005.
“We sold out as soon as we launched,” she said.
“We have never had a strong product to fight the signs of ageing before as our range was around a lot of creams to treat eczema and psoriasis.
“We saw this as a way to expand our range.”
The serum, which retails for $34.90, is part of a new range of face products that also includes an anti-ageing antioxidant cream.
The products have just been released in the US and UK for sale.
Ms Livingstone said the company had managed to grow significantly through the coronavirus pandemic.
Online sales have surged 120 per cent between March and October compared to the same time last year.
Sales at bricks-and-mortar shops are also up by double digits.
Ms Livingstone said the company was fortunate to not have been impacted by the lockdown in Melbourne.
Its products are mostly sold in phamarcies and they remained open.
“We feel incredibly lucky as a business because we know so many others are doing it tough,” she said.
Sales have been so good that it has put on an additional six staff at its Burleigh base.
MooGoo was started by Craig Jones who developed a cream in his Gold Coast kitchen after searching for a natural product to help his mother with her psoriasis.
The cream contained allantoin – used by farmers to heal the udders of dairy cows – and is the source of the name for its popular product, Natural Skin Milk Udder Cream.
Ms Livingstone said the fight against psoriasis – which is incurable – remains an important part of its mission.