Weekend Gold Coast Bulletin

KEEP AT IT

NOW IS NOT THE TIME TO TAKE A BREAK FROM THE JOB SEARCH

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JOBSEEKERS yet to get serious about the job hunt while COVID-19 welfare continues to flow are urged to stop putting it off as competitio­n in the already-crowded market is set to spike.

Data from analytics website SEMrush reveals jobseeking behaviour during the pandemic rises and falls in line with government announceme­nts about the Jobseeker coronaviru­s supplement and JobKeeper.

As these schemes are scheduled to end in March, SEMrush global marketing head Olga Andrienko expects competitio­n for jobs will soon increase.

“The data shows that visits to the top jobseeking websites dropped off a cliff during April this year, and continued to decline following the announceme­nt by the Australian Federal Government on employment subsidy schemes, Jobseeker and JobKeeper,” she says.

“Visits to popular employment website SEEK fell by more than three million per month, and decreased a further two million in May.

“Following the announceme­nt of eligibilit­y cutbacks in June, traffic to SEEK soared by seven million visits for the month. Following the Jobseeker extension announceme­nt in July, the data shows a similar trend to April, falling again by more than four million during August.

“These trends could be interprete­d as a lack of interest in Australian­s seeking work when government financial handouts were available.”

Andrienko expects another increase in active jobseeking when benefits are again reduced.

Although easing restrictio­ns on movement are predicted to open up more roles, she says there will also be extra competitio­n now that remote work has been normalised.

“Not only will people be competing against the local market, the pandemic has also enabled the opportunit­y for national and even internatio­nal recruitmen­t,” she says.

Andrienko says jobseekers who were complacent about their employment status during the early months of the pandemic will find themselves in “a completely different landscape”.

A lack of career options at senior levels has led to more experience­d jobseekers applying for junior roles, making the market especially difficult to crack for someone with little experience.

Generation Australia national programs manager Erin Brindley says upskilling is the best way to get an edge in a competitiv­e market

“It’s been such an intense year with so much upheaval so I understand why people want to take their time but when you have thousands applying for the same role, you need something that helps you stand out from the crowd,” she says.

Generation Australia runs government-funded courses in Sydney and Melbourne, training people for junior web developmen­t and disability support work then connecting them with employers.

Brindley says jobseekers can also give themselves an edge by having the right behavioura­l skills and mindset – something also taught through Generation Australia courses.

Disability support worker Lequesha Unsworth, 26, did not waste any time deciding to upskill after she lost her job at a gym following COVID-19 business shutdowns. She did not qualify for JobKeeper or JobSeeker.

“I had about two weeks questionin­g what I am going to do but then I had to think quick,” she says.

Unsworth completed Generation Australia’s seven-week, full-time disability support program then immediatel­y landed a job.

“(My advice for other jobseekers) is don’t wait, do the things that will make you stand out,” she says.

 ??  ?? SUCCESS: Lequesha Unsworth decided to upskill and make a career change into the disability support sector after she lost her gym job as a result of the coronaviru­s pandemic. Picture: Richard Dobson
SUCCESS: Lequesha Unsworth decided to upskill and make a career change into the disability support sector after she lost her gym job as a result of the coronaviru­s pandemic. Picture: Richard Dobson

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