Wheels (Australia) - - Redlind -

More than half of 2017 is in the rear-view mir­ror, and the over­all mar­ket is gun­ning for a bumper year. But not ev­ery­one is in win­ning form. Here are the seg­ments, mod­els, and mar­ques that, so far, haven’t fared so well.

Small SUVS

De­mand is cool­ing, de­spite an ex­plo­sion in the va­ri­ety avail­able. In the first seven months of 2017, the small-suv seg­ment pegged 65,011 sales across both main­stream and pre­mium brands, 1641 units less than this time last year.

Sports cars

Ig­nore the Mus­tang’s boom­ing pop­u­lar­ity (5967 sales year-to-date, up 91 per­cent) and the sports car seg­ment isn’t so rosy. There’s plenty of day­light be­tween Mus­tang, sec­ond-placed Mercedes-benz C- Class Coupe and third-placed Hyundai Veloster. Ev­ery­one else, in­clud­ing the fan-favourite Mazda MX-5, is start­ing to taper off. Is no one in­ter­ested in fun any­more?

Toy­ota C-HR

You’d ex­pect the eye-catch­ing, dy­nam­i­cally tal­ented Toy­ota C-HR would be kick­ing goals. Yet only 2681 C-HRS have shifted since its Fe­bru­ary launch, while Mazda has sold more than 10,000 CX-3S. Why? Tight sup­ply, ap­par­ently.


The off-road brand’s for­tunes dwin­dled in the first half, with Grand Chero­kee sales slip­ping al­most a quar­ter rel­a­tive to 2016. Only 5075 Jeeps have been sold so far in 2017 – more than a third down on its year-to-date form in 2016.


Holden has suf­fered a dra­matic slide. With 48,580 sales year-to-date, it is 6500 sales and a full mar­ket-share point be­hind where it was this time last year. If trends con­tinue, Ford could over­take Holden by year’s end.


Af­ter achiev­ing a half-year sales record in 2016, Hyundai has failed to build on that achieve­ment so far this year. Dur­ing the first seven months of 2017, the Korean gi­ant moved 57,320 ve­hi­cles – 4633 sales less than it man­aged to this point last year.

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