Try as I might, I just don’t feel as up­set as when I think about the fates of Ford and Holden

Wheels (Australia) - - Editor’s letter -

Cel­i­cas and 16v Corol­las, plus some ral­ly­ing suc­cess, were all (mostly im­ported) high wa­ter­marks, but where Holden and Ford en­joyed a con­sis­tent flow of de­sir­able (if im­per­fect) prod­uct, Toy­ota’s en­thu­si­ast ap­peal has been more spo­radic.

My days as an im­pres­sion­able young­ster oc­curred in one of the troughs, but while Toy­ota missed the chance to cap­ture my in­ter­est and loy­alty, where I stum­bled upon an un­wel­come sense of per­spec­tive is when I asked my­self: is this how most Aus­tralians feel about Ford and Holden? Out­side of the ruste­don en­thu­si­ast base, does the av­er­age punter care that come Novem­ber, Aus­tralia’s abil­ity to build a car from the ground up will cease to ex­ist? Or will they see a head­line on the news, shrug their shoul­ders and move on? I fear it’s the lat­ter, es­pe­cially for many young peo­ple. wider 50,000-strong sup­plier in­dus­try. Just like Ford and Holden, Toy­ota has pro­duced and nur­tured gen­er­a­tions of in­no­va­tive en­gi­neers and de­sign­ers who have done an out­stand­ing job of cre­at­ing cars that haven’t only in­flu­enced what we drive in Aus­tralia, but the world over. Build­ing cars here has changed the lives of thou­sands of hard-work­ing Aussies, and given oth­ers the op­por­tu­nity to make it big on the in­ter­na­tional stage. And that, more than any Crown, Corolla or Camry, has been Toy­ota’s great­est con­tri­bu­tion to this coun­try. I won­der how many peo­ple will con­sider that when they see the news of the clo­sure pop up on their Face­book feeds?

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