What’s new IN VEGAN BEAUTY
The latest from your favourite and new vegan-friendly brands
Known for multi-tasking makeup sticks and crayons, Nudestix is always pushing the boundaries when it comes to creating vegan makeup. Their latest launch is nothing short of amazing – a cream gel-like concealer that does it all! From shade-adjusting pigments that even out under-eye darkness, blemishes and pigmentation, to using natural AHAs, sweet berry extract and Arctium lappa to help reduce irritation and acne and speed up wound healing, this is a goodie!
Vegan, 100 per cent natural, cruelty-free and Australian made, this new skincare brand is looking after “sensitive babes” to help overcome skin stress and reclaim their fresh-faced confidence. Packed with vegan hyaluronic acid, Humbl’s sleeping mask hydrates and smoothes, so you wake up baby faced with no mess on your pillow.
Only a year old, buzzy new Australian wellness brand Sensori Plus has been selling out left, right and centre – and we’re sure their new launch will follow suit. From selling 7000 units of their Sensori Plus Air Detoxifying Mists in just 15 minutes, to going on to make luxurious body oils and hand and mask sanitisers, they’re now giving us a clean and veganfriendly skincare range. The detoxifying and rejuvenating collection comes in a discovery pack, and the serum with hemp seed oil and pre and probiotics is a must try!
Australia’s luxe-for-less beauty brand MCoBeauty has skyrocketed since its 2017 launch, however you may not know that this powerhouse brand is proudly cruelty-free and vegan. They’ve just launched their first foundation and we think it’s a winner. This one is packed with skin-loving ingredients including ginseng to help brighten the skin, is lightweight, and gives a natural, not too dewy, not too matte finish.
We love that Mecca’s in-house brands, including Mecca Max and Mecca Cosmetica, are 100 per cent vegan and cruelty-free – and their new coloured eyeliners are just the weekday mood boost we need. Inspired by the bestselling Zoom Shadow Sticks, these fine-tipped versions glide on beautifully and offer incredible longwearing colour, including a fun canary yellow! And now Mecca has launched a body-focused range, Mecca Athletica, an extension of their signature Mecca Cosmetica line. The deodorant, body wash and body lotion pack a powerful punch and are bound to sell out fast.
With World Vegan Day coming up on November 1, and Pinterest searches in Australia for “vegan beauty” up 122 per cent, it seems many consumers are becoming more inclined to buy crueltyfree products over those that aren’t. Now a booming category, it can still be tricky at times to notice the big and small brands doing good. So if you’re looking for vegan treats, here are some of the latest releases from old and new brands …
Lately, it’s all about bond repairing and deep-strengthening haircare, but you wouldn’t think that type of product could be vegan, right? Well, Aveda’s newest launch, Botanical Repair, is the first plantpowered, bond-multiplying molecule in the hair industry. Their three-layer bondbuilding technology is 93 per cent naturally derived vegan, contains no silicone, sulphates or parabens and is cruelty-free. Designed to protect, strengthen and repair the hair, there’s truly nothing like it.
You may or may not have noticed Kat Von D Beauty’s new name, but KVD Vegan Beauty is a leader in the vegan cosmetics space, and we’re dancing with excitement to see more of the brand’s new direction and range, due to hit stores this month. This latest release from KVD, a mini eyeshadow palette, is the perfect combo of neutrals and pops of colour … and let’s not forget about their iconic Tattoo Eyeliner, a Sephora bestseller!
Another one of the “little guys”, Daily Naturals is an Australian made and owned, vegan and cruelty-free brand that’s become a WHO team favourite. We love their new volume boost styling products, especially the dry shampoo. A perfectly fine mist with a delicious scent, it’s a working from home saviour that’s definitely worth trying.
The self-tan is out in full force now it’s spring – but that doesn’t mean we have to compromise on a non-vegan formula. Newly launched Golden Bodi has a range of vegan, cruelty-free and natural self-tanning products that are quick drying, odourless and streak-free. Add their Tan Drops to your moisturiser for a customised self-tanner, perfect for the face and décolletage.