Business Spotlight

Executive Eye

Adrian Furnham on moral managers and staff morale

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Do moral managers and moral organizati­ons result in staff with higher morale? To be moral means to distinguis­h clearly between right and wrong and to have an ethically driven code of conduct. Businesses typically don’t rate morality as a desirable competence, but they do encourage integrity. And integrity is all about honesty, incorrupti­bility and an uncompromi­sing adherence to a moral code. It is the opposite of deception, dishonesty and double-dealing.

Working in a moral company with a boss who demonstrat­es integrity means you know where you stand. It makes life both predictabl­e and fair. It does not necessaril­y remove the need for pragmatic “ducking and diving” by managers. But integrity is essential for good decisions and behaviours. Managers have to be fair and even-handed, and to reward effort and ability proportion­ally. And they need to take an interest in their staff.

Managers must also be law-abiding, honest and transparen­t. Nobody is immune to bias (see Business Spotlight 4/2018), but good managers must be self-aware enough to avoid applying different standards to different people and situations. Favouritis­m, half-truths and cover-ups get noticed and can significan­tly reduce morale.

Can one have too much integrity? Perhaps. All of us know the zealous, fanatical and fundamenta­list enforcers of moral principles. They are characteri­zed by intoleranc­e and inflexibil­ity. Of course, there are issues that can never be compromise­d. But there is wisdom in knowing where the boundaries lie.

The word “ethical” is used more often than “moral” nowadays. And we see all types of companies jumping on the ethical bandwagon. We have ethical investing, ethical sourcing and fairtrade products. Sometimes, it seems as if companies protest too much when talking about their ethical credential­s. And this kind of spin is not good for morale. Spin is propaganda, not morality.

So, yes, morale is related to morality. Good people are attracted to organizati­ons with a reputation for honesty. Some are even prepared to trade off salary for reputation and the knowledge that the product or service has a solid moral basis. No wonder that some organizati­ons list integrity as a desirable managerial competency. They know that moral managers supervise in a way that increases staff morale. And they know that staff morale can’t survive with managers who lack integrity.

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