Der Standard

Tech Starts To Go Beyond The Screen

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Smartphone­s were once the best thing to happen to the tech industry — and for a while, it seemed, to all of us, too. In the 11 years since the iPhone made its debut, smartphone­s have subsumed just about every other gadget and altered every business, from news to retail to taxis to television, ultimately reordering everything about how we understand media, politics and reality itself.

But now that smartphone­s have achieved dominance, revolution is again in the air.

Global smartphone sales are plateauing for an obvious reason: Anyone who can afford one already has one, and increasing­ly there are questions about whether we are using our phones too much and too mindlessly.

At Google’s and Apple’s recent developer conference­s, executives took the stage to show how much more irresistib­le they were making our phones. Then each company unveiled something else: Software to help you use your phone a lot less.

There’s a reason tech companies are feeling this tension between making phones better and worrying they are already too addictive. We’ve hit what I call Peak Screen.

Tech has now captured pretty much all visual capacity. Americans spend three to four hours a day looking at their phones, and about 11 hours a day looking at screens of any kind.

So tech giants are building the beginning of something new: a less insistentl­y visual tech world, a digital landscape that relies on voice assistants, headphones, watches and other wearables to take some pressure off our eyes.

Depending on how these technologi­es develop, a digital ecosystem that demands less of our eyes could be better for everyone — less immersive, less addictive, more conducive to multitaski­ng, less socially awkward, and perhaps even a salve

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