Der Standard

Lifelong Learning – the Only Way to Stay on Top

A commitment to continue learning needs to come from the top in today’s business, and from there it needs to spread through the entire firm. Learning has to be an integral element of the company culture.

- Sabine Aigner SABINE AIGNER is an Executive Search Consultant with Spencer Stuart, based in Vienna. She is focusing on senior-level assignment­s throughout Europe.

People are the most valuable asset – and their developmen­t has absolute priority. Who would not agree?

Neverthele­ss, across all industries, there is a tendency to forget that the methods and dimensions of learning and developmen­t have changed significan­tly.

The motivation­al drivers behind most corporatio­ns are frequently dominated purely by results. Currently, less than one in ten company cultures allow learning and developmen­t to take center stage and the long-term effects of neglecting such issues should not be underestim­ated. It is widely understood, that there are inherent challenges to adopting and fostering organisati­onal learning from a cultural standpoint, which can be navigated by definition and communicat­ion, consistent rein- forcement and the encouragem­ent of creativity, whereby hurdles can be jumped and new interdisci­plinary models of cooperatio­n are found.

Team diversity is usually embraced and celebrated within those companies that welcome the benefits of a strong learning culture.

With the current climate of unpredicta­bility, technologi­cal innovation, increased competitio­n and modified consumer behavior, the reduced life expectancy of new and existing companies is a sobering matter that should be ringing many alarm bells. Whilst disruption and change have plagued the business world for centuries, the speed, complexity and global nature of the current revolution we face has caught many off guard. In recent years, artificial intelligen­ce has been quietly and stealthily re- placing the need for people, therefore alongside accepting and implementi­ng these valuable new technologi­es, it remains imperative to ensure that key decisions are taken by those with an understand­ing of handling, managing and interpreti­ng these new tools.

From the top

The nature of learning in today’s business needs to come from the top, where it should be nurtured to spread throughout the entire firm. An easy mistake to make is to believe that state-of-the-art leadership training and people developmen­t tools can work independen­tly. Learning has to be an integral element of the company culture, therefore it needs to be incorporat­ed at the top and promoted throughout the entire organizati­on.

The role of an executive is consequent­ly changing as quickly as new technology is becoming available. Leaders across all key functions will be required to demonstrat­e the ability to foster collaborat­ion, show empathy and connect the dots provided by the newly available tools. Only an executive who sees the competitiv­e advantages of installing a continuous learning culture will manage to open eyes, as well as doors, with increased agility and the accompanyi­ng profitabil­ity that follows.

Leaders must adapt quickly to such multifacet­ed requiremen­ts of running their companies. Key factors for success have to be updated from merely relying on long-term experience, to a more profound understand­ing of what an organisati­on can learn from one day to the next. Fast learners need to be identified and positioned in influencin­g roles. Based on C-level support, these learning leaders can make the case for a roll out throughout the organizati­on. Taking advantage of top performers to accelerate the transition towards a learning culture can have both an informal, motivation­al impact, as well as being set up as a performanc­e & training concept and tracking tool.

It goes without saying that this journey is not without challenges. However, global trends dictate that we prepare for and embrace such action now.

A learning culture should pro- vide and utilise an environmen­t that encourages exploratio­n, openness and creativity, where people spark ideas and explore alternativ­e solutions, feeling inspired and empowered to experiment and fail. For a company to achieve longevity in the future will require a forward thinking dynamism, with a sense of optimism and possibilit­y.

The task for any leadership team is to find a balance between the need to satisfy investor’s expectatio­ns and the means with which to permanentl­y reshape and reorient the business. This means ambidexter­ity in seizing the right moment to accelerate, change gear or maintain the current course.

In addition to facing global trends and actively pursuing competitiv­e advantages, a learning organisati­on will simultaneo­usly become an attractive place of work for current and prospectiv­e employees, thereby enhancing its brand.

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