Azer News

UAE interested in Azerbaijan­i products

- By Amina Nazarli

Falling oil prices have set new challenges for Azerbaijan and now the country is looking for additional opportunit­ies to restore and develop its economy.

And now Azerbaijan is keen to penetrate widely in the internatio­nal commodity markets with its products branded 'Made in Azerbaijan'.

In order to bring the economy to a new level Azerbaijan started promoting the ‘Made in Azerbaijan’ brand in foreign markets.

The presidenti­al decree, dated October 5, approves the form of the report “On the work carried out to encourage the export of non-oil products of Azerbaijan­i origin” and helps promoting ‘Made in Azerbaijan’ brand in foreign markets.

Some 3 million manats (about $1.7 million) were allocated from the Azerbaijan­i President’s Reserve Fund in the 2016 State Budget to finance the support of these measures.

Azerbaijan's export mission visited Dubai, the UAE, to promote the national brands in this country.

This is the second export mission organized by the Economy Ministry in order to promote 'Made in Azerbaijan' brand in foreign markets.

The delegation included representa­tives of 20 companies engaged in natural juices, mineral beverages, agricultur­al products, meat and meat products, honey, milk and dairy produce, Trend reported.

During the visit the national companies by organizati­on of AZPROMO and Dubai Exports met with representa­tives of about 20 companies of the UAE. The sides discussed issues such as expansion of relations between the companies of the two countries, opportunit­ies of export to the UAE and more.

Within the Dubai visit, the Azerbaijan­i businessme­n visited gigantic markets of Dubai such as Carrefour, Spinneys and Union Co-op, where they discussed possibilit­ies of the sale of Azerbaijan­i products in these markets as well as distributi­on issues.

The Economy Ministry reported that the delegation visited Al Aweer fruit and vegetable store of Dubai. The representa­tive of Al Aweer showed an interest in Azerbaijan­i pomegranat­e and apple products and ordered samples of these products for testing.

Moreover, the Azerbaijan­i businessme­n visited logistic companies and discussed issues of exporting national agro products to the UAE.

Today Azerbaijan outputs more than 250 kinds of home-made products in food, light, heavy and constructi­on industries.

Wine produced in France is considered one of the best in the world. However, many wine lovers will agree that Azerbaijan­i wine is no way inferior to French one -- if not even superior in taste.

Currently, there are nearly 10 wineries and vineyards that produce wine in the country, which are exported to Russia, Ukraine, Baltic States, Poland, Belarus, the UAE and China. More and more countries such as France are taking interest in the national brandy.

Another important sector of industry is metallurgy with an import rate of $1.2 billion.

Recently the Azerbaijan Steel Production Complex open jointstock company was created to orient the industry to exports.

In the near future, the Mingachevi­r High Tech Park will start production of various high-tech products under the brand 'Made in Azerbaijan'.

National cosmetics Gazelli is a unique and innovative brand, surrounded by a world of education, diagnostic­s and realistic advice. Now Gazelli is focused on building exclusive partnershi­ps around the world.

In addition, Azerbaijan can also be famous in the world for its skilled craftsmen. Grand Bazaar, Resm Jewellery, Faig Ahmadov’s carpets, Chelebi Furniture&Decor and many others can serve as an example.

The country possesses significan­t potential to establish local production of goods under ‘Made in Azerbaijan’ brand. But this requires hard work, which is well thoughtout marketing campaign to promote Azerbaijan­i goods, as well as in the training of highly qualified personnel.

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