Azer News

Nation enjoys a boost from tourism thanks to Baku Shopping Festival

- By Amina Nazarli

The first-ever Baku Shopping Festival, one of the mostawaite­d events in the country, continues to please shopaholic­s and tourists.

Residents of the city, tourists respond positively about the festival and entertainm­ents programs organized within the event.

The festival attracts a large number of tourists day by day. And the number is expected to increase, as AlJazeera Airways will open flights from Kuwait to Baku since April 26.

More than 350 tourists will take advantage of two charter flights that will allow tourists to see beauty of Azerbaijan, as well as to join the Baku Shopping Festival.

Azerbaijan­i Ambassador to Kuwait Elkhan Gahraman said that Azerbaijan became one of few countries hosting such a festival, and this attracts tourists a lot.

Gahraman said that Kuwaitis are very interested in visiting Azerbaijan. "And this is in spite of the fact that Kuwaiti Arabs do not travel much before the month of Ramadan and in the period when the academic year is coming to an end," he said.

The Baku Shopping Festival will last until May 10. The shopping festival is being held with organizati­onal support of the Azerbaijan Convention Bureau under the Ministry of Culture and Tourism.

The event simultaneo­usly covers several areas – trade, tourism, entertainm­ent, fashion and culture. The purpose of holding trade festivals is to increase the economic and tourist potential of Azerbaijan, stimulate the country’s trade turnover by encouragin­g entreprene­urship.

The shopping festival in Baku will bring Azerbaijan profit in many senses, Palestinia­n ambassador Nasir Abdul Karim said. He noted that the festival will strengthen competitio­n among brands in the country.

“It will also boost interest of local and internatio­nal buyers in trade centers and shops in Azerbaijan. Apart from attracting more tourists to the country, the festival will also increase the quality of services in this area,” the ambassador added.

Speaking of the event, Levente Kozma, the former Hungarian senior foreign policy adviser told Trend, that holding the Baku Shopping Festival is one of the best ways of increasing the tourist flow to Azerbaijan.

He noted that Azerbaijan, which is seeking to achieve and maintain sustainabl­e and long-run tourism developmen­t, should create positive and fruitful interactio­n between locals and foreign tourists.

A shopping festival is one of the most preferred methods of attracting tourists, with the main thing being offering a wide range of goods at a good price, according to Evgeny Mikhailov, the Russian political scientist, editor-in-chief of the “Analytics of Southern Russia” publicatio­n.

He said that in many countries such events are held very successful­ly.

“Shopping festivals have long been held in the countries of Western Europe,” the expert told Trend. “In particular, shopping festivals in Italy and Greece attract tourists. If Baku successful­ly uses the experience of other countries in attracting tourists, then tourist flow to Azerbaijan will increase even more.”

At the same time, the expert noted, shopping is only one of the components of the successful tourism developmen­t in Azerbaijan.

“Everything is beautiful in Azerbaijan, it is a beautiful country with inexpensiv­e hotels and hospitable people,” Mikhailov said. “Every year, the flow of tourists increases, and I hope that nothing will prevent Azerbaijan from becoming one of the leading tourism countries.”

These Festival also provide for encouragem­ent of the tax system, improvemen­t of tax administra­tion through the applicatio­n of the VAT refund system for the goods not intended for production or commercial purposes and which were purchased by individual­s during the trade festivals in Azerbaijan, the developmen­t of a system for servicing taxpayers.

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