Bank Audi Re­freshes Cor­po­rate Look

ArabAd - - BRANDS -

Bank Audi has an­nounced the launch of its new brand iden­tity, which is cur­rently be­ing im­ple­mented through­out the Bank.

The de­ci­sion to re­fresh Bank Audi’s cor­po­rate look is said to be the fruit of an in-depth anal­y­sis, which, in turn, is a direct con­se­quence of the Bank’s sound ex­pan­sion over­seas and ris­ing po­si­tion­ing as one of the lead­ing re­gional bank­ing groups. “The ul­ti­mate ob­jec­tive is to op­ti­mise the re­la­tion­ship with cus­tomers through a re­vived cor­po­rate im­age, which re­flects lead­er­ship and flex­i­bil­ity,” reads the press state­ment.

The new Bank Audi brand iden­tity show­cases a flex­i­ble vis­ual lan­guage that creates a syn­ergy be­tween all the Bank’s com­mu­ni­ca­tions plat­forms, adapt­ing to all as­pects of com­mu­ni­ca­tion and de­sign.

The graphic lan­guage in­spires com­plete flex­i­bil­ity: its mul­ti­func­tional brand ex­pres­sion changes shape to ad­dress dif­fer­ent au­di­ences with one con­sis­tent mes­sage; its dif­fer­ent im­age vari­a­tions fea­tur­ing three main pil­lars re­fer­ring to Pri­vate Bank­ing, Busi­ness Bank­ing and Per­sonal Bank­ing, form one co­her­ent com­po­nent. The graphic de­vice, al­though very di­verse, gives the Bank Audi brand a dy­namism, which fits in the institution’s var­i­ous com­mu­ni­ca­tion ex­e­cu­tions, from graphic to in­te­rior de­sign.

This echoes the Bank’s branch re­vamp­ing project, which was de­signed to fa­cil­i­tate cus­tomers’ branch ex­pe­ri­ence within a con­tem­po­rary at­mos­phere where work flows smoothly and ef­fi­ciently.

This re­source­ful ap­proach to brand im­age, which has set cus­tomer sat­is­fac­tion as a key pri­or­ity, is one of many tes­ti­monies of the Bank’s now famed motto, “Grow Be­yond Your Po­ten­tial”.

Com­ment­ing on the new iden­tity, Bank Audi’s Head of Mar­ket­ing and Com­mu­ni­ca­tions un­der­lined the Bank’s “aim to evolve its iden­tity in a way to re­flect the im­age of the lead­ing univer­sal re­gional bank that we’ve be­come. Build­ing on the Audi her­itage, this step by step process will be im­ple­mented steadily and surely to al­low for dif­fer­ent au­di­ences and mar­kets to iden­tify with us when­ever they step into one of our branches or be ex­posed to any of our touch points.”

The new im­age was cre­ated by global brand con­sul­tancy Wolff Olins (Lon­don), in col­lab­o­ra­tion with the Bank’s Graphic De­sign Unit. Leo Bur­nett Beirut will be adapt­ing the new brand im­age to Bank Audi com­mu­ni­ca­tion.

Jean Traboulsi

Tarek Atrissi,

Founder and Prin­ci­pal of the de­sign stu­dio of the same name, have de­signed the Ara­bic font in use across all lev­els of Ap­ple mar­ket­ing and re­tail com­mu­ni­ca­tion in the stores, on prod­ucts and in their ad­ver­tis­ing. Atrissi started work­ing on the de­sign of the Ara­bic type­face for Ap­ple in 2013 and fin­ished with a font fam­ily of seven weights.



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