Bank Audi Refreshes Corporate Look
Bank Audi has announced the launch of its new brand identity, which is currently being implemented throughout the Bank.
The decision to refresh Bank Audi’s corporate look is said to be the fruit of an in-depth analysis, which, in turn, is a direct consequence of the Bank’s sound expansion overseas and rising positioning as one of the leading regional banking groups. “The ultimate objective is to optimise the relationship with customers through a revived corporate image, which reflects leadership and flexibility,” reads the press statement.
The new Bank Audi brand identity showcases a flexible visual language that creates a synergy between all the Bank’s communications platforms, adapting to all aspects of communication and design.
The graphic language inspires complete flexibility: its multifunctional brand expression changes shape to address different audiences with one consistent message; its different image variations featuring three main pillars referring to Private Banking, Business Banking and Personal Banking, form one coherent component. The graphic device, although very diverse, gives the Bank Audi brand a dynamism, which fits in the institution’s various communication executions, from graphic to interior design.
This echoes the Bank’s branch revamping project, which was designed to facilitate customers’ branch experience within a contemporary atmosphere where work flows smoothly and efficiently.
This resourceful approach to brand image, which has set customer satisfaction as a key priority, is one of many testimonies of the Bank’s now famed motto, “Grow Beyond Your Potential”.
Commenting on the new identity, Bank Audi’s Head of Marketing and Communications underlined the Bank’s “aim to evolve its identity in a way to reflect the image of the leading universal regional bank that we’ve become. Building on the Audi heritage, this step by step process will be implemented steadily and surely to allow for different audiences and markets to identify with us whenever they step into one of our branches or be exposed to any of our touch points.”
The new image was created by global brand consultancy Wolff Olins (London), in collaboration with the Bank’s Graphic Design Unit. Leo Burnett Beirut will be adapting the new brand image to Bank Audi communication.
Founder and Principal of the design studio of the same name, have designed the Arabic font in use across all levels of Apple marketing and retail communication in the stores, on products and in their advertising. Atrissi started working on the design of the Arabic typeface for Apple in 2013 and finished with a font family of seven weights.