Ap­ple Moves to the Emi­rates

ArabAd - - BRANDS -

The first Ap­ple stores in the Mid­dle East re­gion have re­cently been launched in Dubai with hun­dreds flock­ing to the open­ing of the two-storey shops lo­cated at Dubai's Mall of the Emi­rates. With the sec­ond store also open­ing, in Abu Dhabi's Yas Mall, and a third Ap­ple shop sched­uled for Dubai Mall in May, Ap­ple has made a sig­nif­i­cant shift into the Mid­dle East.

an an­a­lyst at U.s.-based tech re­search firm Gart­ner, said the move into the Emi­rates made sense for Ap­ple. Like all Ap­ple stores, the Dubai and Abu Dhabi ones will of­fer a "Ge­nius Bar" where ex­perts will help cus­tomers with tech­ni­cal sup­port and re­pairs, as well as free work­shops that are open to the pub­lic (the UAE store will also of­fer ladies' only work­shops). "Ap­ple stores are really an ex­ten­sion into the com­mu­nity and the com­mu­nity of the UAE is in­cred­i­ble. They tend to ex­pand into new mar­kets only when they are pre­pared to com­mit suf­fi­cient re­sources to the re­gion to have a real pres­ence," Baker said. Ap­ple now has 466 stores in 17 coun­tries.

Baker,

Van

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