MEC, Wamda to Launch Cor­po­rate En­trepreneur­ship Ser­vices

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Global me­dia agency MEC and Wamda, the plat­form of pro­gramme and net­works that aims to ac­cel­er­ate en­trepreneur­ship ecosys­tems across MENA, have signed a part­ner­ship to give MENA busi­nesses ac­cess to in­no­va­tion from the re­gion’s startup com­mu­nity. With this part­ner­ship MEC can of­fer its clients a unique op­por­tu­nity to meet and work with en­trepreneurs and star­tups in or­der to cre­ate mar­ket­ing trans­for­ma­tion for brands. In re­turn, Wamda pro­vides its com­mu­nity of new com­pa­nies ac­cess to cor­po­ra­tions who can bring scale and ex­per­tise to bear on their busi­nesses. The Mid­dle East and North Africa re­gion is rich in ideas and cre­ative think­ing, and there is no short­age of prob­lems for en­ter­pris­ing en­trepreneurs to take on. How­ever, long-stand­ing is­sues like ac­cess to ex­per­tise, tal­ent and markets con­tinue

to ham­per their ef­forts. Marc Ghosn, MEC Gen­eral Man­ager UAE ex­pressed his en­thu­si­asm re­gard­ing this part­ner­ship that will en­able the in­dus­try to thrive, while Habib Had­dad, Wamda’s found­ing CEO noted: “The MEC - Wamda part­ner­ship comes at a time where in­no­va­tion is hap­pen­ing so rapidly that cor­po­ra­tions and star­tups can best ad­vance their in­ter­ests by work­ing to­gether. Star­tups typ­i­cally have dif­fi­culty ac­cess­ing markets rapidly. On the other hand, cor­po­ra­tions of­ten are not nim­ble enough to cap­i­talise on rapidly chang­ing mar­ket con­di­tions. We’re ex­cited for our com­mu­nity to have such ac­cess in the fu­ture.” MEC rep­re­sents some of the most suc­cess­ful cor­po­ra­tions in the world and re­gion, such as, Emaar Group, Ford, Jaguar Land Rover, Land­mark, Nestlé and Voda­fone.

Habib Had­dad

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