911 Emer­gency Call

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When we come across a copy­cat case, we tend to say it might be a co­in­ci­dence or that the in­spi­ra­tion may have seeped into a cre­ative’s sub­con­science with­out prior in­tent at mal­ice. Then again, there are those in­stances when that very same work par­al­lels a smash-and-grab raid, which in this case hap­pens to be a Spin­ney's ad re­pur­posed for Ex­ot­ica. We find this kind of ‘mimicry’ quite baf­fling, es­pe­cially be­cause it comes from one of the most cre­ative brands in town that ha­bit­u­ally-boasts and prides it­self on com­mu­ni­cat­ing mind-blow­ing cam­paigns, which have been well-awarded.

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