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When we come across a copycat case, we tend to say it might be a coincidence or that the inspiration may have seeped into a creative’s subconscience without prior intent at malice. Then again, there are those instances when that very same work parallels a smash-and-grab raid, which in this case happens to be a Spinney's ad repurposed for Exotica. We find this kind of ‘mimicry’ quite baffling, especially because it comes from one of the most creative brands in town that habitually-boasts and prides itself on communicating mind-blowing campaigns, which have been well-awarded.