An App for Brandlovers

ArabAd - - CYBER -

Spain-based dig­i­tal ad­ver­tis­ing com­pany Adic­tik has built an IOS app that lets you cre­ate ‘per­sonal’ ads for the brands you love. Take a photo, over­lay a brand logo from a choice of over 500, and share the re­sult­ing photo on the Adic­tik so­cial net­work and else­where with oth­ers "adic­tiks". “We re­alised that we can solve two prob­lems in one app,” says Adic­tik co-founder Laura San­to­laria. “In one hand, users in­creas­ingly gen­er­ate more and more brand-re­lated con­tent, yet brands fail to ap­pre­ci­ate the sig­nif­i­cance of their fans. In the other hand, brands are try­ing to con­nect with their tar­get au­di­ence through an in­fi­nite num­ber of chan­nels.” Thus Adic­tik wants to be the chan­nel for brand af­fil­i­a­tion to rule them all. Or per­haps the ‘In­sta­gram for brands’ with its fo­cus on photo cre­at­ing and shar­ing. “With Adic­tik we cre­ated an app that turns your pho­tos into ads where you are the star and brands can use them for their brand con­tent and re­ward the fans’ gen­er­ated con­tent,” adds San­to­laria. “Our vi­sion is that Adic­tik be­comes the world’s largest ad agency, with­out ad­ver­tis­ing agents,” she notes.

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