An App for Brandlovers
Spain-based digital advertising company Adictik has built an IOS app that lets you create ‘personal’ ads for the brands you love. Take a photo, overlay a brand logo from a choice of over 500, and share the resulting photo on the Adictik social network and elsewhere with others "adictiks". “We realised that we can solve two problems in one app,” says Adictik co-founder Laura Santolaria. “In one hand, users increasingly generate more and more brand-related content, yet brands fail to appreciate the significance of their fans. In the other hand, brands are trying to connect with their target audience through an infinite number of channels.” Thus Adictik wants to be the channel for brand affiliation to rule them all. Or perhaps the ‘Instagram for brands’ with its focus on photo creating and sharing. “With Adictik we created an app that turns your photos into ads where you are the star and brands can use them for their brand content and reward the fans’ generated content,” adds Santolaria. “Our vision is that Adictik becomes the world’s largest ad agency, without advertising agents,” she notes.