In Anticipation of the Unprecedented
Market requirements have always dictated the strategies employed by the agencies catering to the needs of the communications sector. The ever-changing demographics in client-consumer choices and behaviours have generated phenomenal insights driving rapid adaption and adoption of technologies best fit for an audience demanding bespoke attention. However, and though everything digital seems to be headlining the industry, a mix of both old and new is what continues to drive growth. Government is also getting in on the action by capitalising on the expertise and advances available to bring together services in more innovative and cost-effective ways to the private and public sectors. And with media agencies slowly becoming content marketers, what lies ahead may prove to be advertising’s ‘Second Coming’.
Agencies, especially independent medium agencies, should work on initiatives for their clients and the government to serve different national causes.
Answering the call of immediacy
Our agencies have changed over the years to meet the challenges put forward by the commercial dealings and market requirements. The ever-changing demographics in client-consumers choices have led us to better understand their communication requirements.
We started work with Venture Communications ten years ago however, we had to expand three other agencies / brands, namely, Spark Plus, Rebranding and Mevents that operate all over the globe but mainly the Middle East. Now, all four brands/agencies operate under its parent company, Verse Group based in London, UK.
These advancements have enabled us to provide fully-fledged communication services for our clients. The four agencies have seamlessly fused to provide clients with precise services based on their specific needs thereby maximising performance.
MAKING A DIFFERENCE
Agencies can no longer get clients easily. Today, clients’ demands are dynamic, aggressive and immediate. To meet these expectations or exceed them, communication agencies will have to be on their toes at all times and look for opportunities to build and understand the client-agency relationship, therefore treating the client’s brand as their own.
In addition, digital marketing is trending these days due to technological advancements with numerous opportunities to be had. However, it is crucial to understand that we cannot depend on the digital sphere alone. The key to the “Golden Age” of advertising lies in the tailoured blend of the marketing mix, which includes digital as well as conventional tools. Using these, one can develop and execute, based on experience for a cost effective strategy for the clients.
Agencies, especially independent medium agencies with a bigger challenge and commitment, should work on initiatives for their clients and the government to serve different national causes. They should expand beyond the box of repeated corporate communication and work on tactical initiatives serving the community`s social responsibility matters to set their clients apart from the competition.
The advertising scene has evolved immensely over time here in the UAE. With increased competition among brands, agencies have started to provide different communication platforms to attract customers towards the brand. The government has started to endorse marketing initiatives, which is good for the economy and the communication industry. With the number of expats increasing, different and wider approach to communication skills has been occurring, which is good for benchmarking the overall advertising industry here.