GRAINS OF RICE + EX­PO­NEN­TIAL GROWTH

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Uber is a great ex­am­ple of an “ex­po­nen­tial or­gan­i­sa­tion”, a term coined by Salim Is­mail, an­other In­dian, for­mer VP of Ya­hoo!, and leader of the Nasa-in­spired Sin­gu­lar­ity Univer­sity.

Since Uber’s launch by Travis Kalan­ick five years ago -loved or loathed -it is now in over 300 cities across 60 coun­tries, with an es­ti­mated value of $50 bil­lion.

As I check my smart­phone, and see the lit­tle cars driv­ing along roads within min­utes of me, and at fares typ­i­cally half the price of reg­u­lar taxis, it is amaz­ing to think how a com­pany with a mo­bile­cen­tric plat­form, and few phys­i­cal as­sets, can scale so quickly. Its sim­ple and ad­dic­tive. Even the dy­namic pric­ing model has to be mar­veled at -prices can rise 10fold at times of peak de­mand. The model is sim­ple. In­deed, some­body is prob­a­bly plot­ting the “uber­fi­ca­tion” of your in­dus­try right now … al­though it might be Kalan­ick him­self, who has just launched Ubereats, soon to be the world’s largest home think­ing big … "a sin­gle grain of rice of a de­liv­ery food ser­vice. Bud­dhist, is as great as a moun­tain" (“mi” Chi­nese elec­tron­ics busi­ness Xiaomi stands for mo­bile in­ter­net). Xiaomi has is even more ex­po­nen­tial than Uber, been a sen­sa­tion, re­cently sell­ing a record hav­ing grown to a $67 bil­lion val­u­a­tion 2.1 mil­lion hand­sets in a 24 hour flash

since launch­ing its first “Mi­phone” 4 years sale (a mar­ket­ing tac­tic that dom­i­nates in ago, an An­droid smart­phone that looks ur­ban China), and be­com­ing the world’s re­mark­ably like the iphone. CEO Lei Jun third largest smart­phone maker. Jun says that "xiao" is about start­ing small the is tar­get­ing emerg­ing mar­kets, hav­ing

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