NYF Now Ac­cept­ing En­tries

ArabAd - - AWARDS -

New York Fes­ti­vals In­ter­na­tional Ad­ver­tis­ing Awards is now ac­cept­ing en­tries for its 2016 com­pe­ti­tion. New York Fes­ti­vals re­sponse to in­ter­na­tional cre­ative en­gage­ment trends prompted NYF to un­veil three new com­pe­ti­tions to their ro­bust com­pe­ti­tion ros­ter: Mo­bile, Me­dia, and Ac­ti­va­tion & En­gage­ment.

“NYF dili­gently mon­i­tors evolv­ing ad­ver­tis­ing in­dus­try trends to in­sure our com­pe­ti­tions of­fer mul­ti­ple op­por­tu­ni­ties to show­case the cre­ative and tech­no­log­i­cal ad­vances brands em­ployed to en­gage con­sumers. While we’ve added new com­pe­ti­tions, we also deleted cat­e­gories which no longer play a rel­e­vant role with re­spect to the work that’s be­ing done to­day,” said

Michael O’rourke, Pres­i­dent of New York Fes­ti­vals. Mo­bile ad­ver­tis­ing now ac­counts for more than half of dig­i­tal ad spend­ing and con­tin­ues to drive con­sumer in­ter­ac­tions with brands. This new com­pe­ti­tion will show­case cre­ative work de­signed for one of the fastest grow­ing plat­forms. Me­dia was cre­ated to hon­our strate­gies util­is­ing spe­cific ad­ver­tis­ing ve­hi­cles em­ployed to achieve max­i­mum cov­er­age and ex­po­sure on be­half of the brand. Also new in 2016, Ac­ti­va­tion & En­gage­ment will salute in­no­va­tive strate­gic cam­paigns that en­gage con­sumers via com­pelling emo­tional per­sonal ex­pe­ri­ences re­sult­ing in a mea­sur­able and pos­i­tive shift in per­cep­tion of the brand.

This year NYF adds “Best Com­mer­cial Film Di­rec­tor” to the pow­er­house lineup of spe­cial in­dus­try awards. In 2016, NYF will present this newly minted award to the com­mer­cial di­rec­tor whose vi­sion­ary tal­ent and cre­ative ex­cel­lence is as­so­ci­ated with the high­est num­ber of award-win­ning com­mer­cial en­tries, re­gard­less of who sub­mit­ted the en­try.

Since 2011, en­trants work judges by 400+ mem­bers of NYF’S Ex­ec­u­tive and Grand Ju­ries, a brain trust of global cre­ative minds, who col­lec­tively cast over 400,000 votes to se­lect the World’s Best Ad­ver­tis­ing.

The 2016 Ex­ec­u­tive Jury, an elite panel of 30 high-level chief cre­ative of­fi­cers, will meet to­gether May 13-17th to se­lect the World’s Best Ad­ver­tis­ing win­ners from the short­listed win­ners.

The 2016 com­pe­ti­tion en­try dead­line is Jan­uary 31st.

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