NYF Now Accepting Entries
New York Festivals International Advertising Awards is now accepting entries for its 2016 competition. New York Festivals response to international creative engagement trends prompted NYF to unveil three new competitions to their robust competition roster: Mobile, Media, and Activation & Engagement.
“NYF diligently monitors evolving advertising industry trends to insure our competitions offer multiple opportunities to showcase the creative and technological advances brands employed to engage consumers. While we’ve added new competitions, we also deleted categories which no longer play a relevant role with respect to the work that’s being done today,” said
Michael O’rourke, President of New York Festivals. Mobile advertising now accounts for more than half of digital ad spending and continues to drive consumer interactions with brands. This new competition will showcase creative work designed for one of the fastest growing platforms. Media was created to honour strategies utilising specific advertising vehicles employed to achieve maximum coverage and exposure on behalf of the brand. Also new in 2016, Activation & Engagement will salute innovative strategic campaigns that engage consumers via compelling emotional personal experiences resulting in a measurable and positive shift in perception of the brand.
This year NYF adds “Best Commercial Film Director” to the powerhouse lineup of special industry awards. In 2016, NYF will present this newly minted award to the commercial director whose visionary talent and creative excellence is associated with the highest number of award-winning commercial entries, regardless of who submitted the entry.
Since 2011, entrants work judges by 400+ members of NYF’S Executive and Grand Juries, a brain trust of global creative minds, who collectively cast over 400,000 votes to select the World’s Best Advertising.
The 2016 Executive Jury, an elite panel of 30 high-level chief creative officers, will meet together May 13-17th to select the World’s Best Advertising winners from the shortlisted winners.
The 2016 competition entry deadline is January 31st.