BY THE NUMBERS

> About 3 in 10 iphone owners have deployed an ad blocker on their PCS, hinting at widespread adoption of mobile blockers via IOS 9, according to Globalwebindex.

> Apple has reported a 31% profit increase for its fiscal fourth quarter, as demand surges for the iphone. CEO Tim Cook expects sales of the iphone to continue to increase; analysts have been concerned about whether that will happen.

> Facebook is forecasting a surge in sales via mobile in the final months of the year after reporting 30% of sales through mobile devices in the first five months. For the holiday-driven fourth quarter, Facebook is anticipating a 30% gain in mobile commerce.