BY THE NUM­BERS

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> About 3 in 10 iphone own­ers have de­ployed an ad blocker on their PCS, hint­ing at wide­spread adop­tion of mo­bile block­ers via IOS 9, ac­cord­ing to Glob­alwe­bin­dex.

> Ap­ple has re­ported a 31% profit in­crease for its fis­cal fourth quar­ter, as de­mand surges for the iphone. CEO Tim Cook expects sales of the iphone to con­tinue to in­crease; an­a­lysts have been con­cerned about whether that will hap­pen.

> Face­book is fore­cast­ing a surge in sales via mo­bile in the fi­nal months of the year af­ter re­port­ing 30% of sales through mo­bile de­vices in the first five months. For the hol­i­day-driven fourth quar­ter, Face­book is an­tic­i­pat­ing a 30% gain in mo­bile commerce.

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