My Life in ad­ver­tis­ing

ArabAd - - PEOPLE - MARIA HACHEM

Se­nior As­so­ciate at Star­com Me­di­avest, Dubai walks us through a typ­i­cal work­day at the agency. 7.30 am: My brain wakes up half an hour be­fore the alarm goes off. I grab my phone, SMS my fam­ily a “good morn­ing” mes­sage and go through Face­book, Twit­ter and In­sta­gram. In my head, I al­ready started plan­ning my day. Con­fer­ence call with our cen­tral team in Paris at noon, late lunch with the client, and af­ter­noon meet­ings with the ed­i­to­rial teams to dis­cuss brand col­lab­o­ra­tions. I’m in a des­per­ate need to go to the hair and nail salon, but it’s strat­egy sea­son for us, which means long hours with lit­tle sleep. 7.50 am: My best friend calls me as part of our morn­ing rit­ual. We up­date each other briefly on our days and dis­cuss imag­i­nary diet plans. 8.50 am: I’m at my desk be­fore my col­leagues come in, which al­lows me to plan my day qui­etly as I swiftly scroll through my emails. 9.20 am: Head­set on, the of­fice starts fill­ing up quickly. I sit with the new in­tern, and ask him to start work­ing on a post cam­paign re­port. I need to get started on next year’s strat­egy pre­sen­ta­tion for one of our brands and need to sit with the teams in charge of the ac­count to en­sure we de­liver on the ob­jec­tives. 10.30 am: My mind is al­ready over­whelmed and as I jug­gle be­tween dead­lines for the day and meet­ing prepa­ra­tions. I munch on thyme oat crack­ers as my eyes wan­der from time to time to the TV. The As­tro­naut’s wife is on. Char­l­ize Theron and Johnny Depp. He’s sexy. I love him. OK back to work. 11.20 am: Crav­ings crav­ings! I take out the cheese­cake Kit Kat I bought from a Ja­panese store in Mirdif. I then con­firm my hair salon ap­point­ment be­cause I most definitely can’t meet with the client look­ing like this. 12.03: I’m al­ready think­ing about food. I bought a salad that I’m definitely eat­ing at my desk. 2.00 pm: Af­ter hav­ing had my lunch, I be­gin work­ing on next year’s plan while fight­ing the urge to fall asleep at my desk. 15:00 pm: I’m back from the client’s meet­ing and think of the ad­van­tages of hav­ing built a solid re­la­tion­ship with them over the years as I head back from Emi­rates Tow­ers to Knowl­edge Vil­lage. 17:00 pm: It’s al­most done and my mind strug­gles whether I should head to the gym or go home and rest. I'm try­ing to fi­nalise all I can be­fore the sup­pli­ers head home. 19.00: As the employees start leav­ing, I am no longer fo­cused on the screen imag­in­ing my­self on my lazy chair watch­ing a TV se­ries. Af­ter I de­cide to head home, I switch off the lap­top and grab my keys. 19.30: Hessa St. is jam packed. 23.30: Once home, I have din­ner, shower, wa­ter the plants, and talk to my par­ents. While watch­ing ‘Or­ange Is the New Black’, my mind goes blank as sleep takes over.

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