Mediacom MENA Appoints New CEO
Following Nick Barron’s departure from Mediacom earlier this month, Tarek
Abdalla, has been named as CEO MENA effective January 2016. A key part of Abdalla’s brief will be to ensure that Mediacom clients across the region benefit from best practice from across the network while continuing to grow local capabilities and strengths, applying the power of technology, digital and data as well as partnerships with media, entertainment and sports rights owners to create additional value and drive advantages for advertisers. He has also been charged with continuing to drive the agency’s focus of being one of the top companies to work for in MENA and will work closely alongside Filip Jabbour, MENA Groupm CEO, during the transition period to ensure a seamless handover of responsibilities. Abdalla’s most recent role was at Google where he served as regional head of marketing for MENA since 2012. In that role, he established the B2C and B2B marketing operation, scaling Google’s reach to 16 markets, driving adoption and penetration of Google services and partnering with content creators, governments, media agencies and advertisers. Prior to joining Google, he led a 12-year career at Mars Incorporated where he worked across multiple product categories, brands and geographies. His recent most role was as director of the Galaxy franchise in the Middle East, Turkey and Africa in addition to heading media planning and strategy for the Middle East. Prior to that, he worked on the founding team of Mars’ operation in Saudi Arabia and established and grew the country marketing team. He also held senior marketing roles in the United States and was a member of the global Snickers, M&M’S and Twix brand teams. Abdalla has also spent some time in strategy consulting as a founding member of the consumer and retail practice at Booz & Company.