On the Way to Global Status
Though there is much room for growth for most industries, the communications sector seems to be moving at a much faster pace as the level of work is gradually reaching a higher standard of creativity. Managing Director Y&R Qatar, expands on this topic and
our portfolio gives us a competitive edge and has helped us develop a stronger understanding of the local community thereby allowing us to develop concepts that resonate well with local and regional audiences. This also has a positive effect on the team and helps fire their creativity and passion. In addition to our services, we also work with our sister companies to offer holistic consultancy across all communications platforms, which makes it even easier for clients looking for a one-stop destination for all their needs. Our sister organisations; MEC - for media planning and buying, Wunderman - for Digital and relationship marketing, ASDA'A Burson-marsteller for Public Relations offer award winning services and expertise that is recognised the world over. Qatar, like any other GCC market or the wider MENA region, has felt the impact of the instability within the region. However, the government has taken wise and innovative decisions to minimise the impact and carry forward the planned growth and development activities. They are prepared to address the current issues and move ahead confidently with their plans to ensure that Qatar is able to deliver as per expectations. There are three key areas that we need to address sooner than later to be able to ramp up the overall quality of work.
the market has limited resources. So, we are very reliant on bringing talent from outside Qatar. Having said that, we have been facing challenges with regards to recruitment of Arabic speaking employees due to the political turmoil around us.
because of the market size, we have very limited quality production resources in the country, with most of them based out of the UAE. This is why the majority of our TVC and filming productions are being done outside Qatar tto deliver as per clients' expectations.
despite the fact that the major players are well acquainted with advertising and the return of investment it brings to their businesses, it is important for the SME and manufacturing industries to grow and contribute to the overall economy for sustainable development. The country is still reliant on the oil and gas industries but keeping the 2030 National Vision in mind, we have to urgently start looking at other industries that can help support the planned diversification of the economy. The government is very keen to promote the spirit of entrepreneurship within Qatar and has various platforms to develop knowledge and skills that can create the next generation of innovative leaders. Such initiatives will give the opportunity for the market to flourish horizontally impacting all the sectors important for continued growth and prosperit.
The government is very keen to promote the spirit of entrepreneurship within Qatar...