Qatar Me­dia Scene – Jan-oct 2015

ArabAd - - COVER STORY -

With the coun­try in­vest­ing heav­ily in its de­vel­op­ment projects, Qatar has po­si­tioned it­self as a strong emerg­ing mar­ket in the MENA re­gion. But de­spite this, the off­line me­dia ex­pen­di­ture in Jan-oct 2015 has dropped by 14% as com­pared to the same pe­riod in 2014. Ma­jor­ity of this de­crease stems from Out­door me­dia which has de­creased spend­ing by nearly 40%. The ma­jor­ity share of ex­pen­di­ture goes to Print me­dia, with 64% SOE.

Monthly ex­pen­di­ture in Qatar is quite con­sis­tent, with ma­jor peaks seen dur­ing Fe­bru­ary and Ra­madan. The month with the low­est ex­pen­di­ture is Au­gust with $21.9 mil­lion.

Elan Qatar had the high­est ex­pen­di­ture so far this year, with $65.7 mil­lion, fol­lowed by Al Raya news­pa­per with $49 mil­lion.

Ser­vic­ing Com­pa­nies reign supreme in Qatar, with USD 87.7M be­ing spent so far this year. Fol­low­ing this is a big gap for the next sec­tor (Sports) with $32.3 mil­lion. En­ter­tain­ment & Leisure with $27.6 mil­lion form the top three sec­tors.

The pub­lic sec­tor in Qatar has a strong pres­ence in the top spenders in Qatar, with the high­est spender be­ing Qatar’s Gen­eral Elec­tric­ity and Wa­ter Co­op­er­a­tion with $10.9 mil­lion. Qatar Na­tional Bank comes in as the sec­ond high­est spender with $9.5 mil­lion and round­ing up the top three is Qatar’s Mu­nic­i­pal­ity with $9.1 mil­lion.

Qatar AD­VER­TIS­ING EX­PEN­DI­TURE (JAN­UARY TO OC­TO­BER 20014 VS. 2015

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