Qatar Media Scene – Jan-oct 2015
With the country investing heavily in its development projects, Qatar has positioned itself as a strong emerging market in the MENA region. But despite this, the offline media expenditure in Jan-oct 2015 has dropped by 14% as compared to the same period in 2014. Majority of this decrease stems from Outdoor media which has decreased spending by nearly 40%. The majority share of expenditure goes to Print media, with 64% SOE.
Monthly expenditure in Qatar is quite consistent, with major peaks seen during February and Ramadan. The month with the lowest expenditure is August with $21.9 million.
Elan Qatar had the highest expenditure so far this year, with $65.7 million, followed by Al Raya newspaper with $49 million.
Servicing Companies reign supreme in Qatar, with USD 87.7M being spent so far this year. Following this is a big gap for the next sector (Sports) with $32.3 million. Entertainment & Leisure with $27.6 million form the top three sectors.
The public sector in Qatar has a strong presence in the top spenders in Qatar, with the highest spender being Qatar’s General Electricity and Water Cooperation with $10.9 million. Qatar National Bank comes in as the second highest spender with $9.5 million and rounding up the top three is Qatar’s Municipality with $9.1 million.
Qatar ADVERTISING EXPENDITURE (JANUARY TO OCTOBER 20014 VS. 2015