Can Global Agen­cies Help In Global Ex­ports?

ArabAd - - OPINION - BY: NASSEEM JAVED

To­day’s rev­o­lu­tion­ary times de­mand rev­o­lu­tion­ary ac­tions; fu­ture prob­lems de­mand fu­ture tools and fu­tur­is­tic think­ing is a must.

goods and ser­vices out­bound to the far­thest cor­ners of the world? This will be pos­si­ble if they pre­sented highly ar­tic­u­lated cam­paign not as cre­ative graph­ics but tac­ti­cal ex­port roll outs. Of course new global age skills and un­der­stand­ing of global mar­ket­ing and tech­no­calamity will be a pre­req­ui­site.

Qua­dru­pling ex­ports is far eas­ier, but get­ting rid of my­opic think­ing is much harder. To­day’s rev­o­lu­tion­ary times de­mand rev­o­lu­tion­ary ac­tions; fu­ture prob­lems de­mand fu­ture tools and fu­tur­is­tic think­ing is a must. Be­cause tomorrow is al­ready to­day, we can­not be bur­dened with yes­ter­day. It is time to act now or sim­ply be­come ir­rel­e­vant. Op­por­tu­nity is every­where and op­por­tu­nity is ev­ery­thing we make it.

Mega ideas are now pos­si­ble; amaz­ing plat­forms are now pos­si­ble; they can be mo­bilised on fast tracks ba­sis with prof­itabil­ity and af­ford­abil­ity, but they de­mand the right global age skills. The ques­tion then be­comes, how?

Game chang­ers help­ing game chang­ers are the way of the fu­ture, and th­ese game chang­ers are the only way to es­cape the stag­nant and old eco­nomic mod­els. Mas­sive growth is now pos­si­ble with wider and bolder imag­i­na­tion. The mind is hard­wired like the uni­verse and will­ing and ready to ex­plore end­less pos­si­bil­i­ties. Its span is lim­it­less!

With this think­ing any­thing is pos­si­ble.

Will small busi­nesses out of emerg­ing economies out­smart North Amer­ica by 2020?

Cur­rently, with 130 mil­lion In­di­ans on­line and an ad­di­tional bil­lion anx­ious to join, In­dia is poised to be­come a pow­er­ful English speak­ing on­line global force. Mark Zucker­berg of Face­book and In­dia’s Prime Min­is­ter Naren­dra Modi both recog­nise this. In­dia can eas­ily de­ploy 100 mil­lion SMES on world-class high im­pact free tech­nol­ogy plat­forms with an easy 1% su­per suc­cess rate by 2020.

The re­sults--a mil­lion global SME en­trepreneurs who would change the ex­port and global in­ter­ac­tion pic­ture for In­dia and the world. Will Amer­i­can en­trepreneuri­al­ism mold new global age of commerce by 2020? Canada and USA, em­bed­ded with world-class en­trepreneurs and highly ed­u­cated work­force could eas­ily de­ploy one mil­lion

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