HAIER + THINKERS 50

ArabAd - - ROUND-UP -

Talk of new busi­ness mod­els takes us to China. Haier, now the world’s largest white goods busi­ness, re­cently cel­e­brated 10 years of its Ren­dan­heyi (or win-win) busi­ness model. CEO Zhang Rhuimin sees the ap­proach as a way to stay small and fo­cused -main­tain­ing the en­trepreneur­ship, in­ti­macy and speed of a start-up -de­spite now be­ing a $32 bil­lion multi­na­tional with 70,000 employees. Haier is ac­tu­ally a fam­ily of 200 mi­cro-busi­nesses, each largely au­ton­o­mous, and 70% of them with rev­enues ex­ceed­ing $20 mil­lion last year.

The Qing­dao-based com­pany has stretched far be­yond its re­frig­er­a­tor ori­gins of 1984, now on the cut­ting edge of ro­bot­ics and con­nected home de­vices. Just this year it launched Co­ton, a pocked-size wash­ing ma­chine, ready for any emer­gency. Haier is a share­holder in each of its mi­crobusi­ness, along­side all of its employees, who share in their own prof­its. Rhuimin, who has seen Ren­dan­heyi de­liver 28% an­nual growth for the last 10 years, and prof­its grow by 1200%, is now look­ing to co-cre­ation as the next phases in his jour­ney, and for Haier to be­come lead­ing player in the shar­ing econ­omy.

Haier is recog­nised in this year’s Thinkers 50 Awards, the bi-an­nual rank­ing of busi­ness gu­rus, of­ten called the of man­age­ment thinkers”. Founded by Bri­tish jour­nal­ists Des Dearlove and Stu­art Crainer, the list is the one that ev­ery busi­ness aca­demic or au­thor wants to be on. In­deed the short­lists of thinkers, ideas, books and busi­nesses, are cer­tainly worth look­ing to for in­spi­ra­tion, and will cul­mi­nate in a day-long fes­ti­val of busi­ness brain­power in Lon­don next month.

Robin Chase, the co-founder of Zip­car (with a new book Peers Inc) will be up against the Queen of Col­lab­o­ra­tive Consumption, Rachel Bots­man (who wrote What’s Mine is Yours). Whit­ney John­son, the in­vest­ment an­a­lyst who set up a fund track­ing dis­rup­tive in­no­va­tions with Clay Chris­tensen, will be en­cour­ag­ing you to Dis­rupt Your­self (her new book), whilst Korean strate­gist W Chan Kim is still search­ing for Blue Oceans (un­con­tested mar­kets). Al Gore’s for­mer speech­writer and Whole New Brain thinker Dan Pink will be neu­ro­log­i­cally matched with Den­mark’s very own “buy­ol­o­gist” (and neu­ro­mar­keter) Martin Lind­strom.

Join me at the Thinkers50 Awards in Lon­don on the 9 Novem­ber 2015. Check out the new rank­ings -and their big new ideas for busi­ness -at Thinkers50.com.

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