UAE WINS 17 STATUES AT THE 30th ANNUAL LONDON INTERNATIONAL AWARDS

The 30th London International Awards (LIA) judging was recently held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAS, Statue Winners and Finalists.

Of the 14,106 submissions from 78 countries, 7% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered. This year awarded:

seven Grand LIAS

were

adamandeveddb, London

was awarded the Tv/cinema/online Film Grand LIA for John Lewis titled “Monty's Christmas”

BBDO Proximity Malaysia, Kuala Lumpur

was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”

Grabarz & Partner, Hamburg

was awarded the Non-traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”

Leo Burnett Argentina, Buenos Aires

was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”.

was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”

was awarded the

Leo Burnett Chicago, Chicago

R/GA, New York

“It is an honour to win a LIA Statue, as the jury is comprised of the world’s top advertising, production and design creatives. Some of the juries include Mark Tutssel, Amir Kassaei, Matt Eastwood, Brian Collins, Malcolm Poynton, Pedro Prado, Emad Tahtouh, Ben Priest, Stephan Vogel, Eugene Cheong and John Mescall, just to name a few. LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network. Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”--barbara

President of LIA

Levy,