UAE WINS 17 STAT­UES AT THE 30th AN­NUAL LON­DON IN­TER­NA­TIONAL AWARDS

ArabAd - - AWARDS -

The 30th Lon­don In­ter­na­tional Awards (LIA) judg­ing was re­cently held at the SLS Ho­tel in Las Vegas, con­ven­ing over a ten-day pe­riod. The ju­ries, led by their re­spec­tive Jury Pres­i­dents, viewed and scored ev­ery en­try within their medium, en­sur­ing that all the work was judged equally. They con­cluded with fi­nal dis­cus­sions to de­ter­mine Grand LIAS, Statue Win­ners and Fi­nal­ists.

Of the 14,106 sub­mis­sions from 78 coun­tries, 7% at­tained Short­list sta­tus. Of those elite selections, only 1.2% were awarded Gold Stat­ues; 1.6% Sil­ver Stat­ues; 2% Bronze Stat­ues and 2.1% Fi­nal­ist. The vast num­ber of sub­mis­sions re­flects the pres­tige and ex­plo­sive growth of the Lon­don In­ter­na­tional Awards since its in­cep­tion in 1986, when only 2,600 sub­mis­sions were en­tered. This year awarded:

seven Grand LIAS

were

adaman­deveddb, Lon­don

was awarded the Tv/cin­ema/on­line Film Grand LIA for John Lewis ti­tled “Monty's Christ­mas”

BBDO Prox­im­ity Malaysia, Kuala Lumpur

was awarded the Poster Grand LIA for KFC ti­tled “Burger”, “Drum­stick”, “French Fries”

Grabarz & Part­ner, Ham­burg

was awarded the Non-tra­di­tional Grand LIA for EXIT Deutsch­land ti­tled “Nazis against Nazis - Ger­many´s Most In­vol­un­tary Char­ity Walk”

Leo Bur­nett Ar­gentina, Buenos Aires

was awarded the Bill­board Grand LIA for Sam­sung ti­tled “Safety Truck”.

was awarded the In­te­gra­tion Grand LIA for All­state ti­tled “So­cial Savvy Bur­glar”

was awarded the

Leo Bur­nett Chicago, Chicago

R/GA, New York

“It is an hon­our to win a LIA Statue, as the jury is com­prised of the world’s top ad­ver­tis­ing, pro­duc­tion and de­sign cre­atives. Some of the ju­ries in­clude Mark Tutssel, Amir Kas­saei, Matt East­wood, Brian Collins, Mal­colm Poyn­ton, Pe­dro Prado, Emad Tah­touh, Ben Priest, Stephan Vo­gel, Eu­gene Cheong and John Mescall, just to name a few. LIA prides it­self on hav­ing ju­ries that have no po­lit­i­cal agenda, no block vot­ing, and no pres­sure to vote for their net­work. Our ju­ries are only con­cerned with award­ing the best of the best. Ob­tain­ing a Statue is a sig­nif­i­cant mile­stone for any com­pany, as it demon­strates recog­ni­tion of the high­est de­gree.”--bar­bara

Pres­i­dent of LIA

Levy,

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