Impact BBDO Tops the Loeries’
The Loeries has just released its 'Official Rankings' for 2015, which weight the performance of agencies, agency personnel and marketers at the 2015 awards. To come up with its ranking, the Loeries offers points for every award: 300 points for Grand Prix; 110 points for Gold; 40 points for Silver; 15 points for Bronze; 90 points for Craft Gold; and 30 points for Craft Certificate. And this list specifically relates to Loeries 2015 and it "offers a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East.”
However, many would argue that the rankings more correctly offer “a comprehensive overview of … the brand communications industry … at the Loeries 2015”.
It’s important to note that different ranking lists weight awards differently. No ranking may fully quantify the creativity of every single ad agency; some agencies didn’t enter into the Loeries, others are constrained by budgets — small- or medium-sized agencies simply can’t compete with the volume of entries submitted by the large agencies. And at the end, all rankings are calculated according to the information provided on the entry forms.
That said, Impact BBDO Dubai emerges as the highest-ranking agency on the Loeries' list for 2015. The agency won a Grand Prix for Loto Libanais’
Impact BBDO Dubai “Black Cats on Holiday” campaign, as well as a number of Golds. For the region outside South Africa, Impact BBDO Dubai heads up the top 5, followed by Geometry Global Dubai (7th), and and Havas Worldwide Tunisia (14th).
Sanlam has emerged as the top brand for 2015. It is followed by the multinational alcoholic beverages company Diageo and Lebanese Loto, which comes third.
The BBDO network has had a real impact upon this year’s rankings. Impact BBDO Dubai (1st), Network BBDO (10th), AMV BBDO (12th) and BBDO AFRICA (12th) are all under the top 20 performing agencies.
King James Group co-founder Alistair King is the number one Chief