Im­pact BBDO Tops the Lo­eries’

ArabAd - - AWARDS -

The Lo­eries has just re­leased its 'Of­fi­cial Rank­ings' for 2015, which weight the per­for­mance of agen­cies, agency per­son­nel and mar­keters at the 2015 awards. To come up with its rank­ing, the Lo­eries of­fers points for ev­ery award: 300 points for Grand Prix; 110 points for Gold; 40 points for Sil­ver; 15 points for Bronze; 90 points for Craft Gold; and 30 points for Craft Cer­tifi­cate. And this list specif­i­cally re­lates to Lo­eries 2015 and it "of­fers a com­pre­hen­sive over­view of the an­nual per­for­mance across the brand com­mu­ni­ca­tions in­dus­try through­out Africa and the Mid­dle East.”

How­ever, many would ar­gue that the rank­ings more cor­rectly of­fer “a com­pre­hen­sive over­view of … the brand com­mu­ni­ca­tions in­dus­try … at the Lo­eries 2015”.

It’s im­por­tant to note that dif­fer­ent rank­ing lists weight awards dif­fer­ently. No rank­ing may fully quan­tify the cre­ativ­ity of ev­ery sin­gle ad agency; some agen­cies didn’t en­ter into the Lo­eries, oth­ers are con­strained by bud­gets — small- or medium-sized agen­cies sim­ply can’t com­pete with the vol­ume of en­tries sub­mit­ted by the large agen­cies. And at the end, all rank­ings are cal­cu­lated ac­cord­ing to the in­for­ma­tion pro­vided on the en­try forms.

That said, Im­pact BBDO Dubai emerges as the high­est-rank­ing agency on the Lo­eries' list for 2015. The agency won a Grand Prix for Loto Libanais’



Im­pact BBDO Dubai “Black Cats on Hol­i­day” cam­paign, as well as a num­ber of Golds. For the re­gion out­side South Africa, Im­pact BBDO Dubai heads up the top 5, fol­lowed by Ge­om­e­try Global Dubai (7th), and and Havas World­wide Tu­nisia (14th).

San­lam has emerged as the top brand for 2015. It is fol­lowed by the multi­na­tional al­co­holic bev­er­ages com­pany Di­a­geo and Le­banese Loto, which comes third.

The BBDO net­work has had a real im­pact upon this year’s rank­ings. Im­pact BBDO Dubai (1st), Net­work BBDO (10th), AMV BBDO (12th) and BBDO AFRICA (12th) are all un­der the top 20 per­form­ing agen­cies.

King James Group co-founder Alis­tair King is the num­ber one Chief



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