Publicis Restructures its Business Model
Publicis Groupe announced that it would restructure its leadership and reorganise its current business model as part of a massive "transformation plan" to address "upheavals brought on by digital." Those changes, which were approved by the board and go into effect January 2, is an attempt to coordinate Publicis' many agencies and offer clients increased resources. Publicis said in a press statement that the initiative is a means of "reversing its current structure, built around the concept of worldwide networks, by breaking down silos in order to offer clients the Groupe’s entire know-how and expertise." Publicis would now reorganise its disciplines across four "solution hubs," agency resources to which clients will now have access "in a simple, flexible and efficient way." The four hubs include Publicis Communications - which will house its PR firm Mslgroup Publicis Media, Publicis Sapient, and Publicis Healthcare. "[Under the new set up], Mslgroup is now not only with Publicis Worldwide, but they are with all the other advertising networks and they will be able to work for their clients too," Publicis Groupe SVP told Prweek.
will be led by
Olivier Fleurot Publicis Communications
Publicis Worldwide CEO This hub will comprise all the group's creative networks: Mslgroup, Publicis Worldwide, Nurun, Saatchi & Saatchi, Leo Burnett, as well as BBH and Marcel. It will also include the production hub Prodigious.
will bring together the multinational group's media companies: Starcom Mediavest, Zenithoptimedia, Vivaki, Performics, MRY, Moxie and RUN, among others. This hub will be led by Steve King, global CEO of Zenithoptimedia.
will connect Publicis' digital platforms, which includes Sapient Consulting,
Sapientnitro, Digitaslbi, and Razorfish and its affiliated entities. This hub will be led by Sapient CEO Alan Herrick.
will integrate Publicis' health and Pharma properties. It will be led by Nick Colucci, CEO of Publicis Healthcare Communications Group. The independent identity of each of the Publicis' agencies “will be preciously preserved and nurtured." Publicis also announced that it has developed a new executive role — dubbed Chief Client Officers — who would be charged with bringing together these hubs and gauging their performance. Publicis will create more than 20 senior positions to fulfill these roles. Publicis Groupe Chief Revenue Officer
will be responsible for supervising these executives. Publicis Groupe generates more than 90% of its revenue in about 20 countries. All remaining countries will now be managed through a dedicated group entity called led as CEO by who is currently Leo Burnett Asia-pacific chairman and CEO. In Publicis ONE countries, all entities will be united under one roof and one management team. This is designed to ensure better coordination of all client services while respecting confidentiality.
Publicis ONE, Jarek Ziebinski,