Publi­cis Re­struc­tures its Busi­ness Model

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Publi­cis Groupe an­nounced that it would re­struc­ture its lead­er­ship and re­or­gan­ise its cur­rent busi­ness model as part of a mas­sive "trans­for­ma­tion plan" to ad­dress "up­heavals brought on by dig­i­tal." Those changes, which were ap­proved by the board and go into ef­fect Jan­uary 2, is an at­tempt to co­or­di­nate Publi­cis' many agen­cies and of­fer clients in­creased re­sources. Publi­cis said in a press state­ment that the ini­tia­tive is a means of "re­vers­ing its cur­rent struc­ture, built around the con­cept of world­wide net­works, by break­ing down si­los in or­der to of­fer clients the Groupe’s en­tire know-how and ex­per­tise." Publi­cis would now re­or­gan­ise its dis­ci­plines across four "so­lu­tion hubs," agency re­sources to which clients will now have ac­cess "in a sim­ple, flex­i­ble and ef­fi­cient way." The four hubs in­clude Publi­cis Com­mu­ni­ca­tions - which will house its PR firm Mslgroup Publi­cis Me­dia, Publi­cis Sapi­ent, and Publi­cis Health­care. "[Un­der the new set up], Mslgroup is now not only with Publi­cis World­wide, but they are with all the other ad­ver­tis­ing net­works and they will be able to work for their clients too," Publi­cis Groupe SVP told Prweek.

will be led by

Olivier Fleu­rot Publi­cis Com­mu­ni­ca­tions

Arthur Sadoun.

Publi­cis World­wide CEO This hub will com­prise all the group's cre­ative net­works: Mslgroup, Publi­cis World­wide, Nu­run, Saatchi & Saatchi, Leo Bur­nett, as well as BBH and Mar­cel. It will also in­clude the pro­duc­tion hub Prodi­gious.

will bring to­gether the multi­na­tional group's me­dia com­pa­nies: Star­com Me­di­avest, Zenithop­ti­me­dia, Vi­vaki, Per­formics, MRY, Moxie and RUN, among oth­ers. This hub will be led by Steve King, global CEO of Zenithop­ti­me­dia.

will con­nect Publi­cis' dig­i­tal plat­forms, which in­cludes Sapi­ent Con­sult­ing,

Publi­cis Me­dia

Publi­cis.sapi­ent

Arthur Sadoun

Sapi­en­tnitro, Dig­i­taslbi, and Ra­zor­fish and its af­fil­i­ated en­ti­ties. This hub will be led by Sapi­ent CEO Alan Herrick.

will in­te­grate Publi­cis' health and Pharma prop­er­ties. It will be led by Nick Colucci, CEO of Publi­cis Health­care Com­mu­ni­ca­tions Group. The in­de­pen­dent iden­tity of each of the Publi­cis' agen­cies “will be pre­ciously pre­served and nur­tured." Publi­cis also an­nounced that it has de­vel­oped a new ex­ec­u­tive role — dubbed Chief Client Of­fi­cers — who would be charged with bring­ing to­gether th­ese hubs and gaug­ing their per­for­mance. Publi­cis will cre­ate more than 20 se­nior po­si­tions to ful­fill th­ese roles. Publi­cis Groupe Chief Rev­enue Of­fi­cer

will be re­spon­si­ble for su­per­vis­ing th­ese ex­ec­u­tives. Publi­cis Groupe gen­er­ates more than 90% of its rev­enue in about 20 coun­tries. All re­main­ing coun­tries will now be man­aged through a ded­i­cated group en­tity called led as CEO by who is cur­rently Leo Bur­nett Asia-pa­cific chair­man and CEO. In Publi­cis ONE coun­tries, all en­ti­ties will be united un­der one roof and one man­age­ment team. This is de­signed to en­sure bet­ter co­or­di­na­tion of all client ser­vices while re­spect­ing con­fi­den­tial­ity.

Publi­cis Health­care

Des­mond

Laura

Publi­cis ONE, Jarek Ziebin­ski,

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